Posts Tagged ‘point-of-purchase material’
Is Eye-Tracking Making us Blind and Other Research Maladies
Tuesday, December 20, 2011, 14:11 pm 3 CommentsI raise the question of whether eye-tracking is making us blind, along with the related questions of whether neuroscience has made us stupid and have micro-expressions made us heartless. These research tools are getting a lot of buzz these days, much of it generated by their providers. I’m not sure these techniques are what we think they are and I am sure they are often not what they purport to be. Continue reading




































