Posts Tagged ‘Pollbob’

Text Analytics Platform Provider Decooda Wins The Insights Innovation Competition

Posted by Leonard MurphyMonday, November 7, 2011, 15:53 pm 1 Comment
Six great companies: Research Through Gaming, AimGen Labs, Pollbob, Decooda, InsightPool, and Inon made it through to the finals to present their ideas to the world and our panel of judges. Thousands of people were exposed to their brands and concepts all through the competition and on Friday both the judges and everyone watching the competition from home voted to award one of them $20,000 to support their efforts.
This was posted under category: Best Practices, Blogs, Branding, Business Leadership, Digital Marketing, Emerging Techniques, Events, General Information, Industry News, Industry Trends, Innovation in Market Research, Leadership, Market Research, Market Research in the News, Market Research Techniques, Mobile, Online Research, Research Industry Trends Survey, Social Media, State of the Industry, Strategy, Technology, Text Analytics, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , ,

A New Model for Respondent Engagement

Posted by Leonard MurphySunday, July 10, 2011, 23:54 pm 1 Comment
We talk a lot about declining response rates and the crisis of sample quality in market research; it's one of those perennial issues that comes up year after year without much real action being taken to fundamentally address the issue. I believe the real issue is our relationship with those that we rely on to share their opinions and experiences with us. Things have to change, or else.
This was posted under category: Best Practices, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Leadership, Mobile, Mobile Research, Respondent Engagement, Social Media, Strategy, Technology, Transformation Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Reinventing Panels

Posted by Leonard MurphySaturday, June 11, 2011, 9:05 am 1 Comment
Anyone who is watching the market research space may have noticed an interesting thing happening; panels are reinventing themselves. Yes, those companies that have prospered so much during the online research boom days are faced with the same challenges as the rest of the industry, and using the same killer instincts that prompted their formation in the heydays of the early part of the new millennium, they are acting accordingly and are making some big changes.
This was posted under category: Best Practices, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research Techniques, Mobile, Mobile Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,