1. Greenbook 2
  2. Greenbook-Mobile-6.29.16-

Posts Tagged ‘POS’

Mobile Market Research – Improved Touchpoint Analysis

Posted by Edward AppletonMonday, March 24, 2014, 13:07 pm 5 Comments
A Look at Mobile Market Research & Touchpoint Analysis - Conversation with Fiona Blades, CEO of MESH.
This was posted under category: Analytics, Best Practices, Branding, Business Leadership, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Effective Marketing, Emerging Techniques, General Information, Industry Trends, Innovation in Market Research, Insights, Market Research, Market Research in the Mobile World, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Global View: Targeting In Time and Space – The Marketing Promise of Big Data

Posted by Snorri GudmundssonMonday, February 27, 2012, 16:34 pm 1 Comment
As long as data remains confined within organizations or institutions, long-term strategic planning will contain a great deal of uncertainty. With a mechanism in place that can explore emerging patterns as they develop, that uncertainty is largely reduced and opens up an opportunity for real-time strategic marketing models that shift based on what is happening right now and estimate with a high degree of accuracy what will happen further down the timeline.
This was posted under category: Blogs, Branding, Brands, Business Leadership, Business Practices, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research Techniques, Mobile, Social Media, State of the Industry, Strategy, Technology, The Global View Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , ,