Posts Tagged ‘Power to the people’

Power To The People: Why Market Research Doesn’t Need Protectionism

Posted by Andrew JeavonsWednesday, March 16, 2011, 22:11 pm No Comments
There is a lot of noise about ‘DIY research’, most of it seems to be about how it is a ‘threat’ or is somehow wrong. Neither of these is true, unless you want the world to stay the way it is. Progress is always going on, and to decry something for which there is a need is simply not going to work. MR has to embrace change. You can’t stop the future.
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