The great response to my interview with Jill Chiara of Forrester made me think that a “trilogy” of interviews with thought leaders in the market research space who have also been in the news recently might be interesting. Lucky for me two people whom I respect immensely, have had the opportunity to collaborate with, and also like very much fit that description: Ray Poynter and Jeffrey Henning. Today I’m publishing the interview with Ray, and tomorrow I’ll post the interview with Jeffrey. Continue reading »