Posts Tagged ‘Predictably Irrational’

The “Synergist”: Big Data + Social Science = The Future of MR

Posted by Kevin LonnieMonday, October 27, 2014, 8:28 am 6 Comments
As corporations reinvent themselves from mass marketing to a “one-to-one” customer-centric focus, the ability to synthesize disparate forms of qual/quant insights into a strategic vision will emerge as the ultimate leadership trait.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Market Research, Market Research Techniques, Marketing, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Social Media, State of the Industry, Strategy, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Four Reasons That Surveys Behave Badly And What You Can Do About It

Posted by Joel RubinsonMonday, October 13, 2014, 11:46 am 2 Comments
Bad survey results are toxic. Here are four reasons that surveys behave badly and what you can do about it.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Brands, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Qualtrics Insights Summit Recap

Posted by Katie ClarkWednesday, February 26, 2014, 8:58 am No Comments
Want to be treated like a rockstar (and see some real rockstars)? Apparently the answer is to become a Qualtrics customer.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research Techniques, Marketing, Online Research, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

TMRTE: Showcasing The New PGA of Market Research

Posted by Tony CosentinoSunday, May 6, 2012, 15:27 pm 4 Comments
What does this year’s PGA Tour and IIR’s The Market Research “Technology” Event have in common? Instead of the diversity of new golfers, our industry is seeing a wide breadth of new technologies, techniques and companies that are challenging the status quo.
This was posted under category: Behavioral Economics, Best Practices, Big Data, Brands, Business Practices, Consumer Experience, Contributors, Digital Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Neuromonitoring, Respondent Engagement, Social Media, State of the Industry, Technology, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,