Many researchers writing for the press and the blogosphere these past few weeks drew their inspiration from Janus, the two-faced god who looks to the future and the past (and whose name is enshrined in January). Here are the Top 10 most retweeted stories of the past two weeks by the #MRX community. Continue reading »

I’ve recently spent some time reading predictions about the future of the market research industry (probably because at year-end, they proliferate). Funny thing about predictions, though: they’re often wrong. Looking back, they’re often laughably wrong. Continue reading »

The strategic consolidation trend in market research continues, with two interesting announcements today. The first was the news that online survey software giant Confirmit was acquiring mobile research pioneer Techneos. The second was that Kantar had acquired the long on the auction block GMI and was rolling them into their Lightspeed panel offering.

Both make sense for a variety of reasons, and both are very telling about how Confirmit and Kantar read the future of the industry. I also will be so bold as to make a prediction for the next steps Confirmit and Kantar will make to build off of these acquisitions within the next six months. Let’s look at each one. Continue reading »

Yes, it’s that time of year folks! As we stand at the cusp of a new year it’s customary to pretend we’re Janus as we look back at the previous 12 months and look ahead to the future! This year …

By Aaron Reid PhD in Advanced Research Methods

Sentient Decision Science has predicted the 2011 trends that will continue to transform the research industry and help shape the customer agenda for Global 2000 brands:

• Behavioral science will supplant traditional market

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Market Research is like the the magic mirror from Snow White; often our clients depend on us to deliver insight. intelligence, and implications for critical decision making, and often we work magic to make it happen. It’s something that …