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Posts Tagged ‘Predictions’

The Coming Rebirth of Market Research?

Posted by Larry Friedman, Ph.D.Thursday, June 13, 2013, 7:32 am 18 Comments
Market research began nearly a century ago to fill a very specific need: marketers needed information to make good business decisions, and that information largely didn’t exist. The market research industry grew up to develop that information. As we’ve seen, the methods we’ve used evolved over time, but the basic reason for being for market research never really changed. Until now, that is.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Business Leadership, Business Practices, Data Visualization, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile Research, Online Research, Social Media, State of the Industry, Voice of Costumer (VOC) Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Predicting The Unpredictable: A Call For Reason

Posted by Ron SellersMonday, January 9, 2012, 5:15 am 7 Comments
I’ve recently spent some time reading predictions about the future of the market research industry (probably because at year-end, they proliferate). Funny thing about predictions, though: they’re often wrong. Looking back, they’re often laughably wrong.
This was posted under category: Best Practices, Business Leadership, Contributors, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry Trends, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , ,

Analysis & Predictions Regarding the Confirmit & Kantar Acquisitions

Posted by Leonard MurphyWednesday, September 7, 2011, 18:26 pm 2 Comments
The strategic consolidation trend in market research continues, with two interesting announcements today. The first was the news that online survey software giant Confirmit was acquiring mobile research pioneer Techneos. The second was that Kantar had acquired the long on the auction block GMI and was rolling them into their Lightspeed panel offering. Both make sense for a variety of reasons, and both are very telling about how Confirmit and Kantar read the future of the industry. I also will be so bold as to make a prediction for the next steps Confirmit and Kantar will make to build off of these acquisitions within the next six months. Let's look at each one.
This was posted under category: Business Leadership, Consumer Anthropology, Digital Marketing, Economic Trends, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Online Research, Research Games, Respondent Engagement, Social Media, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Looking Back & Looking Ahead

Posted by Leonard MurphyWednesday, December 29, 2010, 13:28 pm 3 Comments

Janus

Yes, it’s that time of year folks! As we stand at the cusp of a new year it’s customary to pretend we’re Janus as we look back at the previous 12 months and look ahead to the future! This year …

This was posted under category: Business Leadership, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Research Industry Trends Survey, State of the Industry Tags: , , , , , , , , , , , , , ,