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Posts Tagged ‘predictive analytics’

Predicting Election 2016: What Worked, What Didn’t and the Implications for Marketing & Insights

Posted by Leonard MurphyTuesday, November 15, 2016, 11:25 am No Comments
On November 29th, GreenBook & the ARF are jointly presenting a hybrid virtual/in person event to analyze the implications on marketing & analytics of the 2016 Election predictive wins and misses.
This was posted under category: General Information Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

What’s Really Wrong With Polling

Posted by Tom H.C. AndersonFriday, November 11, 2016, 8:40 am 6 Comments
What can researchers learn from yet another major polling fail?
This was posted under category: General Information Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Who Are You Voting Against?

Posted by Tom H.C. AndersonTuesday, November 8, 2016, 8:12 am 3 Comments
Text Analytics Shows Dislike May Decide Presidential Election
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Brands, Consumer Behavior, Consumer Technology, Consumers, Data, Data Visualization, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Marketing, Research Companies, Social Media, State of the Industry, Strategy, Technology, Text Analytics, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Jeffrey Henning’s #MRX Top 10: Channeling ESOMAR, Open Ends, and Research Automation

Posted by Jeffrey HenningWednesday, September 14, 2016, 6:06 am No Comments
Of the 3,975 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted…
This was posted under category: Analytics, Association News, Associations, Best Market Research Companies, Best Practices, Big Data, Branding, Brands, Business Leadership, Business Practices, Consumer Experience, Consumers, Data, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Research, Research Companies, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

What Does Marketing Science Bring to the Table?

Posted by Kevin GrayThursday, July 14, 2016, 5:44 am 6 Comments
In some ways, marketing science has long been a kind of secret weapon for savvy marketers; it is a vital tool for marketing research now and will be even more so in the years ahead.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Big Data, Branding, Brands, Business, Business Leadership, Business Practices, Data, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research Techniques, Marketing, Marketing Research Companies, Online Research, Quality, State of the Industry, Strategy, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Top 20 Most Innovative Market Research Suppliers (A GRIT 2016 Sneak Peek)

Posted by Leonard MurphyFriday, May 13, 2016, 8:12 am 9 Comments
A sneak peek of the upcoming Q1-Q2 2016 GRIT Report with the Top 20 Most Innovative Research Companies.
This was posted under category: Analytics, Association News, Associations, Behavioral Economics, Best Market Research Companies, Best Practices, Big Data, Blogs, Branding, Brands, Business, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, Fresh Voices, Gamification, General Information, Google Play Research, GRIT, Honomichl Top 50, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, LinkedIn Discussions, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Quality, Recruitment, Reports and Whitepapers, Research Companies, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

What Is Microsoft Up To With Their New Video Testing Offering?

Posted by Leonard MurphyThursday, May 5, 2016, 12:54 pm 7 Comments
Microsoft Pulse launches a powerful new digital content rating tool, Video Pulse, which allows professionals of any kind to collect feedback on top of a recorded video flexibly, at scale, and on demand.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Anthropology, Consumer Experience, Consumers, Data, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Mobile, Mobile Research, Online Qualitative Research, Online Research, Research Companies, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Top Research Companies, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

What Makes a Good Analyst?

Posted by Kevin GrayWednesday, April 20, 2016, 6:26 am 8 Comments
All analysts are not alike.  So how do you spot a good one?
This was posted under category: Analytics, Behavioral Economics, Best Market Research Companies, Best Practices, Big Data, Business, Business Leadership, Business Practices, Consumer Behavior, Data, Data Visualization, Digital Marketing, Effective Marketing, Emerging Techniques, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Marketing, Marketing Research Companies, Quality, State of the Industry, Strategy, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Using Mobile Qualitative To Answer Big Data’s Little Questions

Posted by Ross McLeanTuesday, April 12, 2016, 8:06 am 4 Comments
Big Data has been a huge boon to smartphone-based qualitative work.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Brands, Business, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, General Information, Human Capital, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Marketing, Marketing Research Companies, Mobile, Mobile Research, Online Qualitative Research, Online Research, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Big Data and Marketing Research

Posted by Michael LiebermanWednesday, April 6, 2016, 7:36 am 5 Comments
Together, “Big Data” and marketing research represent a formidable toolkit in the hands of those who know how and when to exploit both to their full potential.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Big Data, Branding, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Data, Data Visualization, Effective Marketing, Emerging Techniques, Fresh Voices, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, LinkedIn Discussions, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing Research Companies, Mobile, Online Qualitative Research, Online Research, Quality, Research Companies, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,