Posts Tagged ‘price’

Virtual Reality: Changing the Way Marketers are Conducting Research

Posted by Leonard MurphyThursday, February 18, 2016, 6:30 am 7 Comments
Virtual reality presents businesses with an opportunity to study their audience in greater depth than ever before in a cost-effective manner. To learn more, checkout this infographic created by Rutgers University’s Online Master in Business Administration program.
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Repealing Reg’s Law

Posted by Reg BakerWednesday, August 29, 2012, 6:14 am 3 Comments
Transparency is a long-held value of the research profession as it is with any discipline that claims to be scientific in its methods. Today we are competing against new entrants in our industry whose values and skills are primarily entrepreneurial and often at odds with the traditional values of our profession. Transparency is one of those values.
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Why Do Companies Buy Cheap Market Research?

Posted by Neal ColeMonday, August 13, 2012, 6:45 am 7 Comments
Cheapness of data is missing the point. The issue is value or perceived value of the impact of the insights generated in most cases.
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Can MR Clients Recognize Quality When They See it?

Posted by Edward AppletonWednesday, August 8, 2012, 0:16 am 11 Comments
Are clients somehow less able to discern quality research, or are researchers thinking of the issue wrongly and clients are simply basing their supplier and methodological decisions on other factors that are more aligned with business needs?
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