Posts Tagged ‘primary research’

The Extinction of Consumer Feedback: Applying Micro & Macro Lens to Reengage Consumers

Posted by Greg HeistWednesday, July 20, 2016, 6:31 am 2 Comments
Clients and agencies alike need to look in the mirror and realize, to paraphrase Oliver Perry, “we have met the enemy, and he is us.”
This was posted under category: Analytics, Associations, Behavioral Economics, Best Market Research Companies, Best Practices, Big Data, Business, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Gamification, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Mobile, Mobile Research, Online Qualitative Research, Online Research, Quality, Recruitment, Research Companies, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Why Your Marketing Department Needs Data–Now

Posted by Mark SimonMonday, May 9, 2016, 7:00 am 2 Comments
Marketers today are learning that advancements in technology are disrupting the path to purchase for many industries, from automotive and media to retail.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Big Data, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Digital Marketing, Effective Marketing, Emerging Techniques, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing Research Companies, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

MR Disruption Continues: Barnes & Noble College Rolls Out Research Offering

Posted by Leonard MurphySunday, August 30, 2015, 14:48 pm 9 Comments
Research platform from Barnes & Noble College now offers access and insights from network of more than 5 million U.S. college students.
This was posted under category: Analytics, Association News, Associations, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Online Research, Respondent Engagement, Social Media, State of the Industry, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Finding the Right Balance in RFPs

Posted by Ron SellersFriday, January 2, 2015, 7:24 am 2 Comments
RFPs that provide no flexibility for the research vendor to offer some good ideas are often unwise.  RFPs that leave everything up to the vendor are also highly problematic.  The challenge for research clients is in finding the right balance between providing too much guidance and too little.  The quality of your insights project will depend on finding this balance.
This was posted under category: Best Practices, Business Leadership, Business Practices, Economic Trends, General Information, Human Capital, Industry Trends, Leadership, Market Research, State of the Industry, Technology, The Global View, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , ,

Re:thinking Research with the ARF

Posted by Leonard MurphyFriday, March 23, 2012, 0:55 am No Comments
Next week marks the beginning of a pretty intense period of travel and events for me, but I can't think of a better way to kick it off than with the annual ARF Re:think conference, arguably the largest and most prestigious industry conference around.
This was posted under category: Association News, Associations, Brands, Business Leadership, Consumer Behavior, Consumers, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Online Qualitative Research, Online Research, Research Industry Trends Survey, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

A Client Speaks Out On Selecting a Market Research Partner

Posted by Michelle LemireWednesday, July 27, 2011, 8:36 am 10 Comments
It’s surprising how often I encounter market research vendors asking about the selection process for research partners. It’s like a mystery to them that’s yet to be cracked – what do clients want? It’s a bit surprising, considering we (clients and vendors) really all look for the same things in those we partner with – credibility, reliability, thinkability… So here it is, black and white, as simply as I can explain it for the vendors out there still scratching their heads about what clients want.
This was posted under category: Best Practices, Business Leadership, Business Practices, Consumer Experience, Effective Marketing, General Information, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, State of the Industry, Strategy Tags: , , , , , , , , , , , , , ,