GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
The role of heading up the development of VCU has been a labour of love. I massively enjoy exploring the boundaries of knowledge and seeking to share what I find. Now I am in the lucky position of being paid to indulge my love of gathering and sharing information.