Posts Tagged ‘products’

Why Marketing doesn’t Always Get the Research it Needs, But Usually What it Deserves

Posted by Denyse Drummond-DunnWednesday, May 6, 2015, 8:35 am 3 Comments
Poor briefing by marketing results in a poor market research brief to the supplier. If you too are sometimes dissatisfied with your results, then read on for some useful tips on how you can get the information you need.
This was posted under category: Analytics, Best Practices, Business Leadership, Business Practices, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Online Research, Reports and Whitepapers, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

Firming Up the Foundations of Neuromarketing: A Review of Thomas Zoëga Ramsøy’s Introduction to Neuromarketing and Consumer Neuroscience

Posted by Steve GencoTuesday, August 12, 2014, 10:52 am 5 Comments
An Introduction to Neuromarketing and Consumer Neuroscience by Thomas Ramsøy the most thorough, yet accessible, scientific introduction to the field yet written.
This was posted under category: Behavioral Economics, Best Practices, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Economic Trends, Effective Marketing, General Information, Human Capital, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research in the News, Market Research Techniques, Marketing, Neuromarketing, Neuromonitoring, Online Research, Reports and Whitepapers, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Next Evolution Of Open Innovation

Posted by Tamara BarberWednesday, July 20, 2011, 6:18 am No Comments
The Groundswell, as Forrester calls it, is in full swing. Social technologies continue to change the fabric of our interactions, both personally and professionally. Three to five years ago, consumers’ use of social media was laying the groundwork for companies’ broader adoption of tools and technologies to not only interact with consumers but among internal teams and business units.
This was posted under category: Best Practices, Brands, Business Leadership, Business Practices, Co-creation, Consumers, Contributors, Economic Trends, General Information, Human Capital, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The 21st-Century Innovation Rocket

Posted by Tamara BarberWednesday, June 22, 2011, 7:00 am 1 Comment
The innovation funnel is a visual representation that people are familiar with when discussing how companies move from ideas to products. And it accurately reflects the narrowing of possibilities that occurs over time: Every crazy idea you can imagine makes it into the top of the funnel; as the ideas are analyzed, fewer and fewer move down the funnel. And only a select few exit the funnel and become products. But is the funnel the right shape for 21st-century innovation?
This was posted under category: Best Practices, Brands, Business Leadership, Business Practices, Co-creation, Consumers, Contributors, Digital Marketing, Effective Marketing, Human Capital, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , ,

The Innovation Funnel: Bringing Ideas To Life

Posted by Tamara BarberSaturday, June 4, 2011, 9:30 am 4 Comments
In order to manage the new product development (NPD) process, many companies today employ the model of an innovation funnel. In a time when we are awash in ideas and information – from internal resources to traditional market research, to social media data – marketers and product strategists are challenged to effectively and efficiently hone in on the best ideas.
This was posted under category: Best Practices, Brands, Business Leadership, Business Practices, Co-creation, Consumers, Contributors, Effective Marketing, General Information, innovation, Insights, Strategy Tags: , , , , , , , , , , , ,

Now With More Coverage! New and Improved Ways to Win the CPG Consumer

Posted by COLLOQUYThursday, September 9, 2010, 11:45 am No Comments

Here is another reason why marketers should think twice about their media basket: Turns out the new-and-improved channel for receiving household product information may not be so new after all. In fact, it is the same formula as last year.…

This was posted under category: Best Practices, Brands, Business Practices, Consumer Behavior, Consumer Experience, Contributors, Digital Marketing, Effective Marketing, Mobile, Trends Tags: , , , , , ,