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Posts Tagged ‘promoting a culture of innovation’

The AMA GRIT Panel: Embracing Change in MR

Posted by Malcolm De LeoFriday, September 16, 2011, 8:17 am No Comments
Change is something that is inevitable and many people are risk adverse when it comes to accepting it while others are not. That being said, I believe that seeing change, accepting it and adopting it are three different things. What I saw today as I looked again at the data of how providers and clients feel change is coming to the market research industry is that there is misalignment.
This was posted under category: Association News, Associations, Best Practices, Business Leadership, Business Practices, Co-creation, Contributors, Effective Marketing, Emerging Techniques, Events, General Information, GRIT, Human Capital, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research in the News, Research Industry Trends Report, Research Industry Trends Survey, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , ,

Creating A Culture Of Innovation Pays Off

Posted by Leonard MurphySunday, April 17, 2011, 19:01 pm 10 Comments
Much has been written here and elsewhere about the need for market research to establish a culture of innovation in order to successfully transition to the next stage of our evolution as an industry. I have been fairly relentless in my urging of the industry to develop new business models, tools, and a value proposition that is reflective of the massive changes we're undergoing now. What I have not done is given examples of what type of culture may best support that initiative. It's time for that to change!
This was posted under category: Best Practices, Business Leadership, Co-creation, Consumer Behavior, Consumer Experience, Emerging Techniques, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , ,