Posts Tagged ‘publishers’

Generating Accurate Audience Data: Publishers’ Secret Weapon in Competition With Facebook and Google?

Posted by Kevin GianatiempoMonday, May 22, 2017, 9:16 am No Comments
To succeed in attracting advertising spend, publishers need to drastically expand their ability to provide the self-declared data that Facebook, Google, and more have made commonplace.
This was posted under category: Best Market Research Companies, Best Practices, Big Data, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Research Companies, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Digital Publishing in an Age of Convergence Series: Innovation in Context

Posted by Lauren SozioTuesday, April 3, 2012, 5:46 am No Comments
In spite of the technical differences between industries, they all share the same fear: becoming obsolete as new technology cannibalizes old. When examining this shift, it is critical to keep in mind the ecosystem comprised of organizational structures, consumer behavior, next generation electronic devices, the many permutations of content, the incumbents and the new kids. There is no simple dichotomy. It is more complex than the novel eclipsing the outdated, as each of these elements coexist, contradict, complement, and confuse one another.
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Digital Publishing in an Age of Convergence Series: Change is the New Constant

Posted by Lauren SozioFriday, March 9, 2012, 9:19 am No Comments
Because technology is evolving more rapidly than ever before, business models, social patterns, and economic trends are insignificant. By the time this paper concludes, a new start-up may have risen from Silicon Valley or Shanghai, throwing speculations and hypotheses into a tailspin. The history that we’ve created is easily undone by two keyboard strokes.
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Digital Publishing in an Age of Convergence Series: Setting the Stage

Posted by Lauren SozioThursday, March 1, 2012, 14:30 pm No Comments
The digital information economy is about the transition from analogue to digital where mass-produced becomes niche-consumed. Content is no longer transmitted linearly, but disseminated via collaborative, networked communities. This study examines the profound shift in the publishing paradigm, as different actors respond to innovative devices and interactive content.
This was posted under category: Best Practices, Blogs, Branding, Brands, Business Leadership, Consumer Behavior, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, General Information, innovation, Mobile, Social Media, State of the Industry, Strategy, Technology, Trends Tags: , , , , , , , , , , , , , , , , , , , , , ,