1. Greenbook 2
  2. Greenbook-Mobile-6.29.16-

Posts Tagged ‘purchase cycle’

15 Unmet Needs Of Client Researchers & 17 Companies Rising To The Challenge

Posted by Leonard MurphyMonday, January 6, 2014, 15:02 pm 5 Comments
In preparation for the Insight Innovation Exchange European event we launched the second phase of The Insight Innovation Challenge. Here are the top 15 Unmet Needs for this round of the Challenge and the 17 companies we've selected to meet them.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, Fresh Voices, Gamification, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromonitoring, Online Qualitative Research, Online Research, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Big Winners From Under The Radar? Location Intelligence – Geo-Coded Behavioral Analysis

Posted by Brian SinghMonday, February 18, 2013, 6:30 am 1 Comment
The notion of remixing and aggregating is at the heart of emerging location intelligence platforms. We have already seen MR firms adapt by having GIS specialists in house. However, have we adapted existing methodologies to the opportunities presented by the mobile universe?
This was posted under category: Analytics, Best Practices, Big Data, Blogs, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Effective Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Market Research, Market Research Techniques, Marketing, Mobile, Mobile Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Everyone Is A Research Agency – Under The Radar Presents The “Snap-Together” Solution

Posted by Brian SinghFriday, January 11, 2013, 8:10 am 11 Comments
“New media companies” are offering a slice and/or an internal solution that disintimediates core offerings of the marketing research industry. As traditional media continues to adapt to a mobile, multiscreen and social universe, so to must the MR industry.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Co-creation, Consumer Behavior, Consumer Experience, Consumers, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Market Research, Mobile, Mobile Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Snapshot Of The Future: Under The Radar Reveals Accelerated Disruption Of The Marketing Research Industry

Posted by Brian SinghFriday, December 28, 2012, 7:33 am 3 Comments
This is the first of a series of articles on the sessions from Under the Radar, held on November 16, 2012 in San Francisco.
This was posted under category: Analytics, Big Data, Branding, Business Leadership, Consumer Behavior, Consumer Experience, Consumers, Contributors, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Market Research, Mobile, Social Media, State of the Industry, Strategy, Technology, Text Analytics, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,