GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
RIWI won the North American IIeX Competition in 2013 for its disruptive online data capture methodology, and in this article we discuss their place in the insights industry – successes, growing pains, advice, and other good stuff.
Intellectually, we researchers understand that the marketer’s goal is to sell more stuff. Our problem is, we often don’t focus our efforts on what marketers can do to sell more stuff. And our bigger problem may be that we think we do.
The year is pulling to a close, and rather than look forward and make predictions about what 2014 will bring, I have taken a look back at 2013 and pulled out what for me were the year's highlights - the things that stick in my mind as having import for the Market Research Industry.