1. Greenbook 2
  2. Greenbook-Mobile-6.29.16-

Posts Tagged ‘purchase intention’

An #MRX Hallowe’en Parade

Posted by Tom EwingTuesday, October 28, 2014, 17:31 pm 1 Comment
Let’s open up market research’s own house of horrors, and let loose the creatures of the night – the most terrifying monsters of modern-day research. It’s a Hallowe’en parade with a ghastly research twist, and perhaps along the way we might learn how to banish these fiends from our lives for the other 364 nights of the year.
This was posted under category: Analytics, Best Practices, Big Data, Branding, Business Practices, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Effective Marketing, General Information, Market Research, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, Social Media Tags: , , , , , , , , , , , , , ,

Why Survey?

Posted by Kevin GrayFriday, June 28, 2013, 9:23 am 18 Comments
Survey research has been declared dead before, yet it is still with us. In the '90s, for example, plummeting response rates were often portrayed as the death knell for survey research. Recently Big Data, Social Media and Biometrics are viewed by some as a grave threat to its survival. But has its death been exaggerated once more? Are traditional survey data utilized to their fullest? Are the New Data in reality an opportunity for survey research?
This was posted under category: Analytics, Best Practices, Big Data, Business Practices, Consumer Experience, Contributors, Effective Marketing, General Information, Industry Trends, Market Research Techniques, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,