Posts Tagged ‘Pureprofile’

Macromill Gets Set To Disrupt MR By Embracing “APPification” Of Research

Posted by Leonard MurphyWednesday, February 25, 2015, 11:55 am 1 Comment
Macromill has just emerged as the first large MR firm to embrace the app model of research as an embedded strategic initiative. What does this mean for the industry as a whole?
This was posted under category: Analytics, Best Practices, Big Data, Brands, Business Leadership, Business Practices, Consumer Technology, Data Visualization, Digital Marketing, Economic Trends, Emerging Techniques, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Online Qualitative Research, Online Research, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Top 10 Disruptive Macro Trends In Market Research For 2015

Posted by Leonard MurphyMonday, February 2, 2015, 22:41 pm 7 Comments
Driven by unprecedented demand from the investment community, the Gen2 Advisors team has come up with a list of the macro trends that are defining our industry now, and will for the foreseeable future.
This was posted under category: Analytics, Best Practices, Big Data, Business Leadership, Business Practices, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, Research Industry Trends Survey, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Volunteered Personal Information (VPI) and valuing your personal data

Posted by KIm AndersonWednesday, July 9, 2014, 10:50 am 1 Comment
Volunteered Personal Information (VPI) plays a critical role in moving the debate about permission marketing forward. It’s a shift that requires everyone to see their profile as an asset - where individuals are actively engaged in valuing and protecting their own data.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Brands, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the Mobile World, Market Research Techniques, Marketing, Mobile, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The CEO Series: Andrew Reid of Vision Critical On Mobile & The Future Of “Insights CRM” Systems

Posted by Leonard MurphyMonday, August 12, 2013, 0:11 am No Comments
An interview with Vision Critical President Andrew Reid on their mobile strategy and long term vision of the community becoming the central hub of the insights process.
This was posted under category: Best Practices, Big Data, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Economic Trends, Emerging Techniques, Ethnography, Gamification, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Neuromonitoring, Online Research, Reports and Whitepapers, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Research rEvolution Starts In Philadelphia

Posted by Leonard MurphyThursday, April 4, 2013, 6:34 am No Comments
At Insight Innovation eXchange, we (literally) set the stage for connections that help mash ideas, people, and technology together, knowing that those interactions will help bring about the next rEvolution in marketing insights.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

What Happens In Vegas Is Captured (And Sold) By Facebook

Posted by David BrudenellMonday, November 21, 2011, 6:00 am 1 Comment
This will be The Conversation over the next five years. It will be the central intersection between businesses and you. It’s because ‘your privacy’ is easily translated to ‘your data’. So the issue today, and over the next five years will not be ‘are you violating it?’, but rather, ‘what are you giving me for access to it?’.
This was posted under category: Best Practices, Blogs, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumers, Contributors, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Strategy, Technology, Trends Tags: , , , , , , , , , , , , , , , , , , , , ,

A New Model for Respondent Engagement

Posted by Leonard MurphySunday, July 10, 2011, 23:54 pm 1 Comment
We talk a lot about declining response rates and the crisis of sample quality in market research; it's one of those perennial issues that comes up year after year without much real action being taken to fundamentally address the issue. I believe the real issue is our relationship with those that we rely on to share their opinions and experiences with us. Things have to change, or else.
This was posted under category: Best Practices, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Leadership, Mobile, Mobile Research, Respondent Engagement, Social Media, Strategy, Technology, Transformation Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Can’t Make It To The Technology Driven Market Research Event? We Have You Covered!

Posted by Leonard MurphyFriday, April 29, 2011, 11:16 am 1 Comment
The first event is the Technology Driven Market Research conference next week in Chicago. This has turned into THE breakout event so far this year. With research transformation being such a hugely debated topic right now, it simply could not be more timely. Many of the firms that are likely to play major roles in setting the course for the market research industry over the next five to ten years are going to be there and judging from the attendee list the industry is paying attention!
This was posted under category: Contributors, Effective Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, Innovation in Market Research, Leadership, Market Research Techniques, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,