The MRMW conference in Cincinnati next week is SOLD OUT at +300 attendees, so due to overwhelming demand we’ve negotiated a special opportunity for anyone else in that wanted to attend but didn’t make it in in time, or couldn’t make it for other reasons. Continue reading »

Ah Conference Season! That time of year when all of the myriad organizations within the market research space all vie for the attention, dollars, and attendance of everyone in the industry. For those of us who tend to get invited to participate in these things a lot one of the critical questions we have to ask is which organization has a mission that I want to support and will also best serve my business interests. Continue reading »

To celebrate our 1st Anniversary and continue building on the platform of delivering value to the industry we’re rolling out two new features that we think you’ll enjoy: a bi-weekly newsletter and a badge system. Continue reading »

QRCA’s new, annual award for excellence in qualitative research has been won by Seattle-based ad agency Cole & Weber United and QRCA member Daniel Berkal of The Palmerston Group for “Project See-Store: Getting Behind the Counter.” Continue reading »

I’m thrilled to announce the launch of our “sister site”: New Qualitative Research! This year is going to see the launch of several content-driven and context specific related sites to the GreenBook Directory and GreenBook Blog, each serving a unique constituency and need within the marketplace. Continue reading »

In an age of hyper-competition in virtually every industry, and rising consumer expectations, it seems curious that anyone would be criticized for listening to their customers. But even as the exhortations to be customer focused have grown louder, one of the key tools for good listening – the focus group – regularly comes under criticism. Continue reading »