GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
The AMSRS 2014 event was a roaring success – a shot of optimism and energy for the industry, as shown by the very busy Twitter feed that managed to hit the Top 3 trending Twitter topics in Australia on both days.
An interview with Jen Drolet, Managing Partner of iModerate on the evolution of virtual qualitative approaches and what the future holds on using the best of technology and interviewers to provide globally scalable qual to drive consumer insights.
Marketers, insight professionals, and market researchers need to be aware that mobile is already a major part of existing research methods. So, here is my Big Picture of the Key Trends in Mobile Market Research.