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Posts Tagged ‘Qualvu’

The 50 Most Innovative Companies In Market Research

Posted by Leonard MurphyFriday, January 31, 2014, 9:24 am 18 Comments
Who are the 50 companies considered to be most innovative in the market research industry? Here is the list.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Brands, Business Leadership, Business Practices, Effective Marketing, Emerging Techniques, General Information, GRIT, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Marketing, Research Industry Trends Report, Research Industry Trends Survey, State of the Industry, Strategy, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The 50 Most Innovative Companies in Market Research (A GRIT Excerpt)

Posted by Leonard MurphyThursday, March 15, 2012, 6:37 am 7 Comments
These are the Top 50 firms submitted by GRIT respondents as the most innovative in the industry. The goal of this avenue of inquiry is to glean insight on the drivers of perception around what makes a firm innovative in order to understand how MR firms are capitalizing on the idea of “innovation” to grow their businesses. We believe that this list, developed by our peers within the industry, is a true measure of how successfully these companies are leveraging this brand attribute.
This was posted under category: Best Practices, Blogs, Branding, Brands, Business Leadership, Co-creation, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Mobile, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, Social Media, State of the Industry, Strategy, Technology, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Help Bring MR To SXSW!

Posted by John WilliamsonTuesday, August 16, 2011, 7:32 am No Comments
In conjunction with other forward-thinking research companies (BrainJuicer, Mesh Planning, and KL Communications) and an advertising agency (GSD&M), we have submitted a panel idea for SXSWi 2012. SXSW has received 3,600 submissions and only 500 panels can make it to the event. So this post is to request your individual vote to make sure that this Market Research Panel makes it to this high-profile event.
This was posted under category: Best Practices, Branding, Brands, Business Leadership, Business Practices, Contributors, Digital Marketing, Effective Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research in the News, Market Research Techniques, Social Media, State of the Industry, Strategy, Technology Tags: , , , , , , , , , , , , , , , , , ,

Which Of The GRIT Top 50 Market Research Companies Are Perceived To Be Most Innovative By Clients?

Posted by Leonard MurphySunday, June 12, 2011, 9:00 am 15 Comments
In preparing for the next wave of GRIT (coming this month!) I've been going back into the data to look for interesting trends or insights that could inform the questions we want to explore in the next phase of the study. It occurred to me that a little extra analysis on the top 50 market research companies perceived to be innovative could be interesting, so below is a table that shows their total mentions, absolute rank, and the mentions broken out by Suppliers and Clients.
This was posted under category: Brands, Business Leadership, Economic Trends, Effective Marketing, General Information, GRIT, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research in the News, Market Research Techniques, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Don’t Let Mobile Research Leave You Behind!

Posted by Leonard MurphyThursday, June 9, 2011, 17:00 pm No Comments
Mobile research is moving fast, re-shaping research and opening up new and valuable opportunities. As a sponsor of the 2nd International Conference on Market Research in the Mobile World (July 19-20 in Atlanta), Qualvu has created an exclusive online community for everyone registered or interested in participating in the conference. It’s a way for you to join the conversation on the future of mobile research so you can hit the ground running.
This was posted under category: Business Leadership, Co-creation, Consumer Anthropology, Consumer Experience, Emerging Techniques, Ethnography, Events, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research in the Mobile World, Market Research Techniques, Mobile, Mobile Research, Respondent Engagement, Social Media, Strategy, Technology, Transformation Tags: , , , , , , , , , , , , , ,

Can’t Make It To The Technology Driven Market Research Event? We Have You Covered!

Posted by Leonard MurphyFriday, April 29, 2011, 11:16 am 1 Comment
The first event is the Technology Driven Market Research conference next week in Chicago. This has turned into THE breakout event so far this year. With research transformation being such a hugely debated topic right now, it simply could not be more timely. Many of the firms that are likely to play major roles in setting the course for the market research industry over the next five to ten years are going to be there and judging from the attendee list the industry is paying attention!
This was posted under category: Contributors, Effective Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, Innovation in Market Research, Leadership, Market Research Techniques, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Lead Up To The IIR TDMR: Interview With John Williamson of Qualvu

Posted by Leonard MurphyTuesday, April 12, 2011, 9:05 am No Comments
I have not had the pleasure of meeting John, but I've been following Qualvu since their launch and have always kept their platform as one of the weapons in my arsenal when working with clients. Qualvu is a company that has persevered, refined their model and technology continuously, and has now emerged as a leader in redefining how we think about qualitative research. As more researchers have embraced online and mobile methods, Qualvu has not rested on their laurels but instead has co0ntinued to pioneer new ways to change the game for all stakeholders in the research value chain. I am impressed with John, the company he has built, and the vision he has of the future: I think you will be too.
This was posted under category: Best Practices, Business Leadership, Consumer Anthropology, Consumer Behavior, Consumer Experience, Emerging Techniques, Events, General Information, Industry News, Industry Trends, Innovation in Market Research, Leadership, Market Research Techniques, Mobile, Mobile Research, Online Qualitative Research, Online Research, Respondent Engagement, Strategy, Technology Tags: , , , , , , , , , , , , ,

Can Qualitative Research Be As Smart As Your Phone?

Posted by John WilliamsonSunday, March 6, 2011, 14:38 pm 2 Comments
The breakneck pace at which smartphones are being adopted is arguably the biggest story in the history of technological diffusion, and it’s a story that has significant cost, quality and speed implications for market researchers. The benefits of mobile research are obvious: in-the-moment, relevant consumer feedback, given at the precise time a consumer is evaluating, purchasing or using a product or service. The ultimate goal is to facilitate continuous, candid and relevant communication between brands and consumers, allowing businesses to make better decisions to ensure that their strategies dovetail with their consumers’ needs.
This was posted under category: Best Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Emerging Techniques, Ethnography, General Information, Hybrid Approaches, Innovation in Market Research, Leadership, Mobile, Mobile Research, Online Qualitative Research, Respondent Engagement, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , ,