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Quantitative market research collects and analyzes numerical data to understand patterns and trends. Using methods like surveys and structured questionnaires, it provides statistically significant insights to inform business decisions.
Why are we still measuring brand loyalty? It isn’t something that naturally comes up with consumers, who rarely think about brand first, if at all. Ma...
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Today’s consumers are overflowed with product choices, constantly pinging smartphones, and that pot of pasta that is about to boil over. It’s your lif...
With statements like “solving problems from an end-user’s perspective at our core” who could possibly argue with the approaches espoused by design thi...
Introducing conversational surveys, or conversational AI.
As the tech industry continues to build user research into a standalone function, they are quickly rewriting the rules of the research industry as we ...
How to build surveys that will improve data quality and reduce respondent burden.
Learn how to design a mixed methodology study that will inform your next critical business decision or strategic initiative.
Most segmentations – no matter the data, big or small, secondary/primary – end up being a description of the present reality at best and a rearview mi...
Ensure high-quality outputs and well-executed qual research by utilizing some of these strategic pointers.
How Nationwide designed a debt-reduction product with differentiated market features.
Getting to know GRIT Future List honoree, Barb Paszyn.
What the leaders of market research expect in 2020.
3 takeaways from IIeX Behavior US 2019.
How to simply apply scientifically rigorous approaches to online qualitative research
Bad visuals stress the need for charts to be interpretable in seconds
Survey design must start at the top with an understanding of the specific business question that it is trying to answer.
Surveys are part of the brand’s relationship with its customers, and more consumer-centric surveys are needed.
Tim Bock shares a smarter way of calculating the Net Promoter Score.
The implications of the research studies used to criticize pie charts are greatly over-stated. And some are junk science.
Bias impacts ALL of us, not just voters and consumers, but also pollsters, researchers, and decision makers.
The Item Count method can be used to reduce the effects of social desirability distortion.
Very few companies and models actually take into account the customer profile when reporting out NPS Scores.
Most organizations across the MR industry have chosen cloud hosting. Why is a portion of the industry sticking with in-house data hosting?
The recent US election landed a crushing blow to the research industry’s credibility. So what’s to be done?
A form of survey was in circulation long before the advent of formal MR questionnaires in the early 1900s. It was done just for fun.
We believe that qual is not dead. It is not about competition between qual and quant, or a race to the top.
As an industry, we need to take a hard stance on unwanted spam surveys. The reputation of the research practice depends on it.
There are many ways to judge the best of the Super Bowl commercials. These include party consensus, opinion leaders, and focus groups.
With all the limitations conjoint analysis has, a well executed model will provide clear guidance on marketing decisions.
Using sliders in online surveys may increase engagement, but also introduce bias.
Before you put any questionnaire in the field, take the survey yourself as a respondent. You’ll be surprised what you find.
Fieldwork to many researchers is frequently the least exciting part of a project, but it is a critical part of your success as a researcher.
Say you want to gauge how often people wash their cars. Or drink orange juice… There are two primary ways you can ask this.
Google Consumer Surveys accomplishes what we’ve known we should be doing but had neither the resources nor motivation to pursue.
Orlando Wood, MD of BrainJuicer Labs, looks at how practitioners are starting to use games in market research, and gives a preview of his session on G...
Grey Matter Research returns with a follow-up to their 2009 study on online access panel quality.
Who’s really responsible for poor questionnaire design? Clients – or Agencies? Maybe both? Edward Appleton shares his take.
Given fundamental human behavioral tendencies, simply conducting a good quantitative study will not ensure that it is acted upon.
If you’re a clientside researcher working for a multinational company, much of your time is likely spent on multi-country studies. Doing anything acro...
Lenny Murphy shares some odds and ends of things on his mind with these four “mini posts” on surveys, social media, and punditry.
With all of the new ways of gathering data, techniques for vetting this into viable, validated concepts have not evolved as quickly.
What can you use piloting to do, and how do you go about piloting? Here are some tips and suggestions.
When the field center tells me they’re comfortable that the questionnaire is 15 minutes long, and in the field it’s actually 23 minutes, who should be...
There is no “best” methodology or approach. The “best” methodology is the one that will be most ideal for the specific project at hand.
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