Quantitative Research

Quantitative market research collects and analyzes numerical data to understand patterns and trends. Using methods like surveys and structured questionnaires, it provides statistically significant insights to inform business decisions.

Moving Away from a Narcissistic Market Research Model

Research Methodologies

Moving Away from a Narcissistic Market Research Model

Why are we still measuring brand loyalty? It isn’t something that naturally comes up with consumers, who rarely think about brand first, if at all. Ma...

Devora Rogers

Devora Rogers

Chief Strategy Officer at Alter Agents

Latest

The Stepping Stones of Innovation: Navigating Failure and Empathy with Carol Fitzgerald
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

It is Time to Quit the Mobile Sampling Skepticism

It is Time to Quit the Mobile Sampling Skepticism

Today’s consumers are overflowed with product choices, constantly pinging smartphones, and that pot of pasta that is about to boil over. It’s your lif...

Jesper Kvisgaard

Jesper Kvisgaard

CCI Director at CO-RO

What Design Thinking and Human Centered Design can Learn from Marketing Research

Gain & Retain®

What Design Thinking and Human Centered Design can Learn from Marketing Research

With statements like “solving problems from an end-user’s perspective at our core” who could possibly argue with the approaches espoused by design thi...

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Let’s Get Conversational!

Focus on APAC

Let’s Get Conversational!

Introducing conversational surveys, or conversational AI.

Phil Sutcliffe

Phil Sutcliffe

Managing Partner at Nexxt Intelligence

Tech Companies Are Redefining Mixed Methods Research

Tech Companies Are Redefining Mixed Methods Research

As the tech industry continues to build user research into a standalone function, they are quickly rewriting the rules of the research industry as we ...

Daniel Kyne

Daniel Kyne

Co-Founder & CEO at OpinionX

The 4-Step Process to Improve Usability of Web Surveys

Research Methodologies

The 4-Step Process to Improve Usability of Web Surveys

How to build surveys that will improve data quality and reduce respondent burden.

Emily Geisen

Emily Geisen

Senior XM Scientist at Qualtrics

Designing Mixed Methodology Studies for More Prescriptive Insights

Research Methodologies

Designing Mixed Methodology Studies for More Prescriptive Insights

Learn how to design a mixed methodology study that will inform your next critical business decision or strategic initiative.

Nick Herff

Nick Herff

Content Strategy Manager at GutCheck

Rethinking Segmentation to Discover Future White Spaces

Research Methodologies

Rethinking Segmentation to Discover Future White Spaces

Most segmentations – no matter the data, big or small, secondary/primary – end up being a description of the present reality at best and a rearview mi...

Ranjana Gupta

Ranjana Gupta

Executive Vice President at Kantar

8 Tips for Conducting Quality Quantitative Research

Research Methodologies

8 Tips for Conducting Quality Quantitative Research

Ensure high-quality outputs and well-executed qual research by utilizing some of these strategic pointers.

Dipesh Soneji

Dipesh Soneji

Director of Quant at Ruby Cha Cha

Bringing a New Product To Market: Bridging the Divide Between Insights and Activation Through Data Strategy

Bringing a New Product To Market: Bridging the Divide Between Insights and Activation Through Data Strategy

How Nationwide designed a debt-reduction product with differentiated market features.

Dave Stewart

Dave Stewart

Vice President at ENGINE

GreenBook Future List Spotlight: Barb Paszyn

Quantitative Research

GreenBook Future List Spotlight: Barb Paszyn

Getting to know GRIT Future List honoree, Barb Paszyn.

Greenbook

Greenbook

Top Insights & Analytics Leaders Share Their 2020 Predictions

Top Insights & Analytics Leaders Share Their 2020 Predictions

What the leaders of market research expect in 2020.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Confessions from a Quant-a-Holic: A Reflection on IIeX Behavior US

Quantitative Research

Confessions from a Quant-a-Holic: A Reflection on IIeX Behavior US

3 takeaways from IIeX Behavior US 2019.

Jackie Anderson

Jackie Anderson

Consulting Partner at ScaleHouse

How to Effectively Leverage Behavioral Science in Market Research

Research Methodologies

How to Effectively Leverage Behavioral Science in Market Research

How to simply apply scientifically rigorous approaches to online qualitative research

Garrett Meccariello

Garrett Meccariello

Behavioral Scientist at Protobrand

What’s Better Than Two Pie Charts?

What’s Better Than Two Pie Charts?

Bad visuals stress the need for charts to be interpretable in seconds

Tim Bock

Tim Bock

Research Methodologies

Writing a survey is easy, right? Not so fast.

Survey design must start at the top with an understanding of the specific business question that it is trying to answer.

Sima Vasa

Sima Vasa

Research Methodologies

Rethinking Surveys as Part of the Brand Relationship

Surveys are part of the brand’s relationship with its customers, and more consumer-centric surveys are needed.

Kelsy Saulsbury

Kelsy Saulsbury

Research Methodologies

The NPS Recoding Trick: The Smart Way to Compute the Net Promoter Score

Tim Bock shares a smarter way of calculating the Net Promoter Score.

Tim Bock

Tim Bock

Research Methodologies

Why Pie Charts are Better Than Bar Charts

The implications of the research studies used to criticize pie charts are greatly over-stated. And some are junk science.

Tim Bock

Tim Bock

Insights Industry News

Bias and the Election: What No One is Talking About

Bias impacts ALL of us, not just voters and consumers, but also pollsters, researchers, and decision makers.

Katja Cahoon

Katja Cahoon

Managing Founder at Beacon Insight Group

Who is Doing Cocaine: Estimating Bad Behavior

Research Methodologies

Who is Doing Cocaine: Estimating Bad Behavior

The Item Count method can be used to reduce the effects of social desirability distortion.

Michael Lieberman

Michael Lieberman

Founder & President at Multivariate Solutions

Research Methodologies

Weighted NPS Scores: All customers are equal, but some are more equal than others

Very few companies and models actually take into account the customer profile when reporting out NPS Scores.

Vivek Bhaskaran

Vivek Bhaskaran

Research Technology (ResTech)

4 Reasons Survey Organizations Choose On-Site Hosting

Most organizations across the MR industry have chosen cloud hosting. Why is a portion of the industry sticking with in-house data hosting?

Tim Gorham

Tim Gorham

The Solution for Polling Accuracy: Less Logic, More Xenophobia!

Research Methodologies

The Solution for Polling Accuracy: Less Logic, More Xenophobia!

The recent US election landed a crushing blow to the research industry’s credibility. So what’s to be done?

Nick Drew

Nick Drew

Insights Industry News

The First Surveys Were Just For Fun

A form of survey was in circulation long before the advent of formal MR questionnaires in the early 1900s. It was done just for fun.

Mike Boehm

Mike Boehm

Research Methodologies

Is Qualitative Dead? No.

We believe that qual is not dead. It is not about competition between qual and quant, or a race to the top.

Lana Novikova

Lana Novikova

Research Methodologies

Are You Alienating Your Customers With Spam Surveys?

As an industry, we need to take a hard stance on unwanted spam surveys. The reputation of the research practice depends on it.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Research Methodologies

The Best Super Bowl Ads: Opinions vs. Quantitative Super Test

There are many ways to judge the best of the Super Bowl commercials. These include party consensus, opinion leaders, and focus groups.

TRC Market

TRC Market

Research Methodologies

3 Tips Weather Forecasting Can Teach Us About Conjoint Analysis

With all the limitations conjoint analysis has, a well executed model will provide clear guidance on marketing decisions.

TRC Market

TRC Market

Research Methodologies

Sliders: Good for White Castle, Bad for Research

Using sliders in online surveys may increase engagement, but also introduce bias.

Ron Sellers

Ron Sellers

Insights Industry News

Get Into Their Shoes Before Getting Into Their Minds

Before you put any questionnaire in the field, take the survey yourself as a respondent. You’ll be surprised what you find.

Ron Sellers

Ron Sellers

Research Methodologies

The Black Hole of Research: Dull but Critical

Fieldwork to many researchers is frequently the least exciting part of a project, but it is a critical part of your success as a researcher.

Ron Sellers

Ron Sellers

Insights Industry News

Timing Is Everything: Specific Time Frames in Question Design

Say you want to gauge how often people wash their cars. Or drink orange juice… There are two primary ways you can ask this.

Ron Sellers

Ron Sellers

Research Technology (ResTech)

Google Consumer Surveys and Disintermediation: A Client Perspective

Google Consumer Surveys accomplishes what we’ve known we should be doing but had neither the resources nor motivation to pursue.

Jason Anderson

Jason Anderson

Owner at Datagame

Games: Playtime’s Over

Orlando Wood, MD of BrainJuicer Labs, looks at how practitioners are starting to use games in market research, and gives a preview of his session on G...

Orlando Wood

Orlando Wood

Research Methodologies

More Dirty Little Secrets of Online Panel Research

Grey Matter Research returns with a follow-up to their 2009 study on online access panel quality.

Ron Sellers

Ron Sellers

Research Methodologies

Who’s Responsible for Lousy Questionnaire Design?

Who’s really responsible for poor questionnaire design? Clients – or Agencies? Maybe both? Edward Appleton shares his take.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

How to Make (Quantitative) Research Actionable

Research Methodologies

How to Make (Quantitative) Research Actionable

Given fundamental human behavioral tendencies, simply conducting a good quantitative study will not ensure that it is acted upon.

TRC Market

TRC Market

Optimizing International Research

If you’re a clientside researcher working for a multinational company, much of your time is likely spent on multi-country studies. Doing anything acro...

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Quick Picks: Surveys, Social Media & Punditry

Lenny Murphy shares some odds and ends of things on his mind with these four “mini posts” on surveys, social media, and punditry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

21st Century Innovation Inputs and Validation

With all of the new ways of gathering data, techniques for vetting this into viable, validated concepts have not evolved as quickly.

Tamara Barber

Tamara Barber

Research Methodologies

Questionnaire Piloting: A User Guide

What can you use piloting to do, and how do you go about piloting? Here are some tips and suggestions.

Jon Puleston

Jon Puleston

Vice President - Innovation at Lightspeed Research

Where Does the Buck Stop Again?

Where Does the Buck Stop Again?

When the field center tells me they’re comfortable that the questionnaire is 15 minutes long, and in the field it’s actually 23 minutes, who should be...

Ron Sellers

Ron Sellers

Research Methodologies

Can We Stop Arguing Over What’s The “Best” Methodology?

There is no “best” methodology or approach. The “best” methodology is the one that will be most ideal for the specific project at hand.

Ron Sellers

Ron Sellers

The Stepping Stones of Innovation: Navigating Failure and Empathy with Carol Fitzgerald
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

It is Time to Quit the Mobile Sampling Skepticism

It is Time to Quit the Mobile Sampling Skepticism

Today’s consumers are overflowed with product choices, constantly pinging smartphones, and that pot of pasta that is about to boil over. It’s your lif...

Jesper Kvisgaard

Jesper Kvisgaard

CCI Director at CO-RO

What Design Thinking and Human Centered Design can Learn from Marketing Research

Gain & Retain®

What Design Thinking and Human Centered Design can Learn from Marketing Research

With statements like “solving problems from an end-user’s perspective at our core” who could possibly argue with the approaches espoused by design thi...

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Let’s Get Conversational!

Focus on APAC

Let’s Get Conversational!

Introducing conversational surveys, or conversational AI.

Phil Sutcliffe

Phil Sutcliffe

Managing Partner at Nexxt Intelligence

Tech Companies Are Redefining Mixed Methods Research

Tech Companies Are Redefining Mixed Methods Research

As the tech industry continues to build user research into a standalone function, they are quickly rewriting the rules of the research industry as we ...

Daniel Kyne

Daniel Kyne

Co-Founder & CEO at OpinionX

The 4-Step Process to Improve Usability of Web Surveys

Research Methodologies

The 4-Step Process to Improve Usability of Web Surveys

How to build surveys that will improve data quality and reduce respondent burden.

Emily Geisen

Emily Geisen

Senior XM Scientist at Qualtrics

Designing Mixed Methodology Studies for More Prescriptive Insights

Research Methodologies

Designing Mixed Methodology Studies for More Prescriptive Insights

Learn how to design a mixed methodology study that will inform your next critical business decision or strategic initiative.

Nick Herff

Nick Herff

Content Strategy Manager at GutCheck

Rethinking Segmentation to Discover Future White Spaces

Research Methodologies

Rethinking Segmentation to Discover Future White Spaces

Most segmentations – no matter the data, big or small, secondary/primary – end up being a description of the present reality at best and a rearview mi...

Ranjana Gupta

Ranjana Gupta

Executive Vice President at Kantar

8 Tips for Conducting Quality Quantitative Research

Research Methodologies

8 Tips for Conducting Quality Quantitative Research

Ensure high-quality outputs and well-executed qual research by utilizing some of these strategic pointers.

Dipesh Soneji

Dipesh Soneji

Director of Quant at Ruby Cha Cha

Bringing a New Product To Market: Bridging the Divide Between Insights and Activation Through Data Strategy

Bringing a New Product To Market: Bridging the Divide Between Insights and Activation Through Data Strategy

How Nationwide designed a debt-reduction product with differentiated market features.

Dave Stewart

Dave Stewart

Vice President at ENGINE

GreenBook Future List Spotlight: Barb Paszyn

Quantitative Research

GreenBook Future List Spotlight: Barb Paszyn

Getting to know GRIT Future List honoree, Barb Paszyn.

Greenbook

Greenbook

Top Insights & Analytics Leaders Share Their 2020 Predictions

Top Insights & Analytics Leaders Share Their 2020 Predictions

What the leaders of market research expect in 2020.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Confessions from a Quant-a-Holic: A Reflection on IIeX Behavior US

Quantitative Research

Confessions from a Quant-a-Holic: A Reflection on IIeX Behavior US

3 takeaways from IIeX Behavior US 2019.

Jackie Anderson

Jackie Anderson

Consulting Partner at ScaleHouse

How to Effectively Leverage Behavioral Science in Market Research

Research Methodologies

How to Effectively Leverage Behavioral Science in Market Research

How to simply apply scientifically rigorous approaches to online qualitative research

Garrett Meccariello

Garrett Meccariello

Behavioral Scientist at Protobrand

What’s Better Than Two Pie Charts?

What’s Better Than Two Pie Charts?

Bad visuals stress the need for charts to be interpretable in seconds

Tim Bock

Tim Bock

Research Methodologies

Writing a survey is easy, right? Not so fast.

Survey design must start at the top with an understanding of the specific business question that it is trying to answer.

Sima Vasa

Sima Vasa

Research Methodologies

Rethinking Surveys as Part of the Brand Relationship

Surveys are part of the brand’s relationship with its customers, and more consumer-centric surveys are needed.

Kelsy Saulsbury

Kelsy Saulsbury

Research Methodologies

The NPS Recoding Trick: The Smart Way to Compute the Net Promoter Score

Tim Bock shares a smarter way of calculating the Net Promoter Score.

Tim Bock

Tim Bock

Research Methodologies

Why Pie Charts are Better Than Bar Charts

The implications of the research studies used to criticize pie charts are greatly over-stated. And some are junk science.

Tim Bock

Tim Bock

Insights Industry News

Bias and the Election: What No One is Talking About

Bias impacts ALL of us, not just voters and consumers, but also pollsters, researchers, and decision makers.

Katja Cahoon

Katja Cahoon

Managing Founder at Beacon Insight Group

Who is Doing Cocaine: Estimating Bad Behavior

Research Methodologies

Who is Doing Cocaine: Estimating Bad Behavior

The Item Count method can be used to reduce the effects of social desirability distortion.

Michael Lieberman

Michael Lieberman

Founder & President at Multivariate Solutions

Research Methodologies

Weighted NPS Scores: All customers are equal, but some are more equal than others

Very few companies and models actually take into account the customer profile when reporting out NPS Scores.

Vivek Bhaskaran

Vivek Bhaskaran

Research Technology (ResTech)

4 Reasons Survey Organizations Choose On-Site Hosting

Most organizations across the MR industry have chosen cloud hosting. Why is a portion of the industry sticking with in-house data hosting?

Tim Gorham

Tim Gorham

The Solution for Polling Accuracy: Less Logic, More Xenophobia!

Research Methodologies

The Solution for Polling Accuracy: Less Logic, More Xenophobia!

The recent US election landed a crushing blow to the research industry’s credibility. So what’s to be done?

Nick Drew

Nick Drew

Insights Industry News

The First Surveys Were Just For Fun

A form of survey was in circulation long before the advent of formal MR questionnaires in the early 1900s. It was done just for fun.

Mike Boehm

Mike Boehm

Research Methodologies

Is Qualitative Dead? No.

We believe that qual is not dead. It is not about competition between qual and quant, or a race to the top.

Lana Novikova

Lana Novikova

Research Methodologies

Are You Alienating Your Customers With Spam Surveys?

As an industry, we need to take a hard stance on unwanted spam surveys. The reputation of the research practice depends on it.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Research Methodologies

The Best Super Bowl Ads: Opinions vs. Quantitative Super Test

There are many ways to judge the best of the Super Bowl commercials. These include party consensus, opinion leaders, and focus groups.

TRC Market

TRC Market

Research Methodologies

3 Tips Weather Forecasting Can Teach Us About Conjoint Analysis

With all the limitations conjoint analysis has, a well executed model will provide clear guidance on marketing decisions.

TRC Market

TRC Market

Research Methodologies

Sliders: Good for White Castle, Bad for Research

Using sliders in online surveys may increase engagement, but also introduce bias.

Ron Sellers

Ron Sellers

Insights Industry News

Get Into Their Shoes Before Getting Into Their Minds

Before you put any questionnaire in the field, take the survey yourself as a respondent. You’ll be surprised what you find.

Ron Sellers

Ron Sellers

Research Methodologies

The Black Hole of Research: Dull but Critical

Fieldwork to many researchers is frequently the least exciting part of a project, but it is a critical part of your success as a researcher.

Ron Sellers

Ron Sellers

Insights Industry News

Timing Is Everything: Specific Time Frames in Question Design

Say you want to gauge how often people wash their cars. Or drink orange juice… There are two primary ways you can ask this.

Ron Sellers

Ron Sellers

Research Technology (ResTech)

Google Consumer Surveys and Disintermediation: A Client Perspective

Google Consumer Surveys accomplishes what we’ve known we should be doing but had neither the resources nor motivation to pursue.

Jason Anderson

Jason Anderson

Owner at Datagame

Games: Playtime’s Over

Orlando Wood, MD of BrainJuicer Labs, looks at how practitioners are starting to use games in market research, and gives a preview of his session on G...

Orlando Wood

Orlando Wood

Research Methodologies

More Dirty Little Secrets of Online Panel Research

Grey Matter Research returns with a follow-up to their 2009 study on online access panel quality.

Ron Sellers

Ron Sellers

Research Methodologies

Who’s Responsible for Lousy Questionnaire Design?

Who’s really responsible for poor questionnaire design? Clients – or Agencies? Maybe both? Edward Appleton shares his take.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

How to Make (Quantitative) Research Actionable

Research Methodologies

How to Make (Quantitative) Research Actionable

Given fundamental human behavioral tendencies, simply conducting a good quantitative study will not ensure that it is acted upon.

TRC Market

TRC Market

Optimizing International Research

If you’re a clientside researcher working for a multinational company, much of your time is likely spent on multi-country studies. Doing anything acro...

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Quick Picks: Surveys, Social Media & Punditry

Lenny Murphy shares some odds and ends of things on his mind with these four “mini posts” on surveys, social media, and punditry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

21st Century Innovation Inputs and Validation

With all of the new ways of gathering data, techniques for vetting this into viable, validated concepts have not evolved as quickly.

Tamara Barber

Tamara Barber

Research Methodologies

Questionnaire Piloting: A User Guide

What can you use piloting to do, and how do you go about piloting? Here are some tips and suggestions.

Jon Puleston

Jon Puleston

Vice President - Innovation at Lightspeed Research

Where Does the Buck Stop Again?

Where Does the Buck Stop Again?

When the field center tells me they’re comfortable that the questionnaire is 15 minutes long, and in the field it’s actually 23 minutes, who should be...

Ron Sellers

Ron Sellers

Research Methodologies

Can We Stop Arguing Over What’s The “Best” Methodology?

There is no “best” methodology or approach. The “best” methodology is the one that will be most ideal for the specific project at hand.

Ron Sellers

Ron Sellers

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