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Posts Tagged ‘quantitative EEG’

Lead Up To The IIR TDMR: Interview With Dr. A.K. Pradeep of NeuroFocus

Posted by Leonard MurphyTuesday, March 29, 2011, 22:03 pm 4 Comments
Next up in our series of interviews with presenters at the Technology Driven Market Research event is the Keynote Speaker: Dr. A.K. Pradeep, CEO of NeuroFocus. I was going to sit on this one for a bit longer, but based on the huge response to my post on the ARF NeuroStandards initiative it seemed like a good idea to go ahead and post it. We touch on the topic of the ARF program during the interview and getting a direct perspective from one of the key players in the debate strikes me as useful.
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ARF re:Think 2011: The Great Neuromarketing Debate

Posted by Leonard MurphyMonday, March 28, 2011, 17:32 pm 7 Comments
Without a doubt one of the most buzzed about topics at the ARF re:Think 2011 (and probably in market research in general) was Neuromarketing. All of the major vendors were there: Emsense, Innerscope, NeuroFocus, & Sands Research (a special shout out to Emsense for having a great exhibit space!) and several sessions were devoted to the topic, including the much anticipated "Neurostandards" presentation - Improving Neuromarketing Measurement: Ground-Breaking Results. In case you have not been following this effort, here is the crux of the matter.
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