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Posts Tagged ‘quantitative research’

Can Political Polls Really Be Trusted?

Posted by Ron SellersThursday, October 13, 2016, 6:00 am No Comments
When political polls fail to predict the exact outcome of an election, maybe they’re not wrong…maybe we are.
This was posted under category: Best Market Research Companies, Best Practices, Big Data, Branding, Brands, Business, Business Leadership, Business Practices, Data, Economic Trends, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Steering Marketers Back on Track: Qualitative Research on Millennials “Fills the Gap”

Posted by Jane BoutelleWednesday, July 27, 2016, 6:00 am No Comments
Marketers’ perception of Millennials isn’t wrong. It’s just incomplete.
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Digital Marketing, Effective Marketing, Emerging Techniques, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Qualitative Research, Online Research, Research Companies, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

What Does Marketing Science Bring to the Table?

Posted by Kevin GrayThursday, July 14, 2016, 5:44 am 6 Comments
In some ways, marketing science has long been a kind of secret weapon for savvy marketers; it is a vital tool for marketing research now and will be even more so in the years ahead.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Big Data, Branding, Brands, Business, Business Leadership, Business Practices, Data, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research Techniques, Marketing, Marketing Research Companies, Online Research, Quality, State of the Industry, Strategy, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Research Automation Comes Of Age With BrainJuicer/ZappiStore Partnership

Posted by Leonard MurphyTuesday, February 16, 2016, 6:01 am 21 Comments
The era of process and/or "firewalled" IP being the driver of value for suppliers is already over, it's just not evenly distributed yet.
This was posted under category: Analytics, Behavioral Economics, Best Market Research Companies, Best Practices, Big Data, Branding, Brands, Business Leadership, Business Practices, Consumer Anthropology, Consumer Experience, Data, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, GRIT, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Mobile Research, Online Research, Research Companies, Research Industry Trends Survey, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

MR Disruption Continues: Barnes & Noble College Rolls Out Research Offering

Posted by Leonard MurphySunday, August 30, 2015, 14:48 pm 9 Comments
Research platform from Barnes & Noble College now offers access and insights from network of more than 5 million U.S. college students.
This was posted under category: Analytics, Association News, Associations, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Online Research, Respondent Engagement, Social Media, State of the Industry, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Is Qual Evolving to Extinction?

Posted by Jim BrysonTuesday, November 11, 2014, 6:49 am 16 Comments
We know that qualitative research is evolving. But, is it thriving or dying?
This was posted under category: Analytics, Association News, Associations, Best Practices, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Ethnography, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, LinkedIn Discussions, Market Research, Market Research in the Mobile World, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Qualitative Research, Online Research, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Gathering Consumer Feedback Has Morphed over the Years … or Has It?

Posted by Donna TaglioneFriday, July 25, 2014, 11:45 am 1 Comment
Market research has come a long way in the past 60 years as the methods used to collect information have evolved. One thing that hasn’t changed though is the importance of observation and conversation in research, and the nuanced information that such approaches can provide.
This was posted under category: Analytics, Best Practices, Big Data, Branding, Business Practices, Consumer Anthropology, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Economic Trends, Effective Marketing, General Information, Market Research, Market Research Techniques, Marketing, Technology Tags: , , , , , , , , , , , , , , ,