quantitative research

Posts Tagged ‘quantitative research’

Does Quantification In Market Research Lead To Disengagement?

Posted by Edward AppletonFriday, May 3, 2013, 16:15 pm 6 Comments

Does Behavioral Economics deliver the missing piece to attain the “Holy Grail” of research: combining the insights of a qualitative survey with the robustness of a quantitative project? Continue reading »

This was posted under category: Analytics, Behavioral Economics, Best Practices, Business Leadership, Business Practices, Consumer Experience, Data Visualization, Economic Trends, General Information, Innovation in Market Research, Market Research Techniques, Marketing, Mobile Research, Online Qualitative Research, Online Research, Respondent Engagement, State of the Industry Tags: Andrew K. Woods, Annie Dillard, behavioral economics, best practices, Big Data, business leadership, consumer behavior, consumers, Dan Ariely, David Zionts, Derek Jinks, Edward Appleton, emerging, emerging techniques, Emotionally Priming, Individual Experiences, industry news, innovation, Innovation in Market Research, insights, market research, measurability, mobile, Paul Slovic, percentages, predictive analytics, Psychic Numbing, qualitative, Quant. Research, quantitative research, Respondent Engagement, Ryan Goodman, sample sizes, smartphones, statistics, transformation, trends, Visualizing

Google Consumer Surveys: Friend or Foe?

Posted by Katrina LermanMonday, March 25, 2013, 7:05 am 2 Comments

Since being rolled out in March of 2012, Google Consumer Surveys hasn’t quite put anyone out of business yet, but its visibility and reach are on the rise. Since this new kid on the block looks here to stay, we decided to take GCS out for a spin to evaluate it. Continue reading »

This was posted under category: Analytics, Best Practices, Business Leadership, Consumer Experience, Contributors, General Information, Industry Trends, Market Research Techniques, Online Research, State of the Industry Tags: AdWeek, andora, best practices, brands, business leadership, change, Communispace, consumer behavior, consumers, context, emerging, emerging techniques, GCS, GOOGLE, Google Consumer Surveys, indifference bias, industry news, inferred demographics, innovation, Innovation in Market Research, insights, Katrina Lerman, leadership, market research, marketing, Nate Silver, New York Daily News, Pew Research, private online community, quantitative research, Respondent Engagement, shopper satisfaction benchmarking, strategic value, strategy, technology, think with Google, transformation, trends

The Ripple Effect: The Influence Of Others On What We Buy

Posted by Neal ColeMonday, January 21, 2013, 8:13 am 4 Comments

Isn’t it about time we looked at the data and came up with a model of human decision making that doesn’t neglect social influence? Continue reading »

This was posted under category: Behavioral Economics, Best Practices, Blogs, Branding, Business Leadership, Business Practices, Consumer Anthropology, Consumer Experience, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Social Media, State of the Industry Tags: Andrew Ehrenberg, Barry Schwartz, behavioral economics, best practices, business leadership, business practices, Cavett Robert, change, Consumer Anthropology, consumer behavior, consumers, creativity. culture, David Shoham, Digital Marketing, Directed Copying, Economic Trends, Effective Marketing, emerging, emerging techniques, ethnography, General Information, herd behavior, herd theory, human behavior, hybrid approaches, Industry Trends, innovation, Innovation in Market Research, insights, Instincts of the Herd in peace and war, I’ll have what she’s having, leadership, Mark Earls, market research, Market Research Techniques, marketing, marketing activity, mass behavior, Neal Cole, Neuromarketing, price elasticity, quantitative research, Robert Cialdini, social dispersion, social influence, social influences, social learning, Social Media, social networks, social scientists, State of the Industry, strategic value, strategy, Thaler and Sunstein, The Paradox of Choice, transformation, trends, Undirected Copying, Wilfred Trotter

What Makes Social Networks Tick?

Posted by Neal ColeFriday, November 16, 2012, 23:11 pm No Comments

What underlies the evolutionary success of the human race and allows social networks to function? Continue reading »

This was posted under category: Behavioral Economics, Best Practices, Business Leadership, Co-creation, Consumer Anthropology, Consumer Experience, Economic Trends, General Information, Industry Trends, Social Media, State of the Industry Tags: behavioral economics, best practices, business leadership, business practices, change, Consumer Anthropology, consumer behavior, consumers, creativity. culture, David Shoham, Digital Marketing, Economic Trends, Effective Marketing, emerging, emerging techniques, ethnography, General Information, herd behavior, herd theory, human behavior, hybrid approaches, Industry Trends, innovation, Innovation in Market Research, insights, I’ll have what she’s having, leadership, Mark Earls, market research, Market Research Techniques, marketing, marketing activity, mass behavior, Neal Cole, Neuromarketing, quantitative research, social dispersion, social influences, social learning, Social Media, social networks, social scientists, State of the Industry, strategic value, strategy, transformation, trends

Social Networks & Human Behavior

Posted by Neal ColeWednesday, October 31, 2012, 7:14 am 2 Comments

If our interaction with other people through our social networks is the key to understanding mass behavior, why does much of our marketing activity continue to focus on understanding what individuals think and do Continue reading »

This was posted under category: Behavioral Economics, Best Practices, Business Leadership, Business Practices, Consumer Anthropology, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Neuromarketing, Social Media, State of the Industry Tags: best practices, business leadership, change, consumer behavior, consumers, creativity. culture, David Shoham, emerging, emerging techniques, ethnography, herd behavior, herd theory, human behavior, hybrid approaches, innovation, Innovation in Market Research, insights, I’ll have what she’s having, leadership, Mark Earls, market research, marketing, marketing activity, mass behavior, Neal Cole, quantitative research, social dispersion, social influences, social learning, Social Media, social networks, social scientists, strategic value, strategy, transformation, trends

The CEO Series: Interview with Andrew Needham of Face

Posted by Leonard MurphyTuesday, October 30, 2012, 6:59 am No Comments

It’s been awhile since we did one of the CEO series interviews so I’m excited to get us back on track with today’s installment: a conversation with Andrew Needham, CEO of Face. Continue reading »

This was posted under category: Behavioral Economics, Best Practices, Branding, Business Leadership, Co-creation, Consumer Anthropology, Consumer Experience, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, The Global View, Voice of Costumer (VOC) Tags: adaptive, Andrew Needham, best practices, Big Data, brands, business leadership, change, co-creation, co-creation communities, communities, consumer behavior, consumers, continuous, creativity. culture, crowd-sourcing, crowdsourcing, emerging, emerging markets, emerging techniques, ethnography, Face, human capital, hybrid approaches, innovation, Innovation in Market Research, innovation process, insights, leadership, market research, marketing, marketing process, mobile, netnography, new marketing ecosystem, Qualitative Research, quantitative research, real time, research agency, research communities, Respondent Engagement, social intelligence for brands, Social Media, strategic value, strategy, technology, transformation, trends

Research Innovation During Disruptive Change: 10 Key Takeaways From Market Research in the Mobile World

Posted by Leonard MurphyTuesday, July 24, 2012, 11:27 am 7 Comments

Now that a few days have passed and I’ve had an opportunity to decompress and think about the MRMW conference in it’s entirety, I thought I’d share what the main takeaways were for me. Here are my Top 10. Continue reading »

This was posted under category: Association News, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Experience, Economic Trends, Events, Gamification, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Mobile Research, Neuromarketing, Online Qualitative Research, Online Research, Research Games, Respondent Engagement, Social Media, State of the Industry, The Global View Tags: Affinnova, Annie Pettit, benchmarks, best practices, Betty Adamou, brands, BRIC, business impact, business leadership, Cambiar, change, Civic Science, co-creation, commoditization, crowdsourcing, data collection, Decooda, Dscout, emerging markets, emerging methods, emerging techniques, Emotional Measurement, ethnography, Facebook, Forbes Consulting, GOOGLE, GutCheck, Hotspex, IBM, infosnacking, innovation, Innovation in Market Research, Lumi, market research, Market Research in the Mobile World, Metaresolver, Mobile Research, Moore's Law, MROCS, Netbase, netnography, Neuromarketing, norms, Qualitative Research, quantitative research, RealityMine, Salesforce, Shopkick, Social Media, social media analysis, Standards, strategic foresight, strategy, technology, text and social media analysis, tracking research, traditional survey model, transformation, trends, Wayin

Games: Playtime’s Over

Posted by Orlando WoodFriday, March 16, 2012, 2:00 am No Comments

Orlando Wood, MD of BrainJuicer Labs, looks at how practitioners are starting to use games in market research, and gives a preview of his session on Games and Play at the MRS this year. Continue reading »

This was posted under category: Association News, Blogs, Business Leadership, Consumer Anthropology, Consumer Experience, Contributors, Effective Marketing, Events, Gamification, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Online Qualitative Research, Online Research, Respondent Engagement, State of the Industry, Uncategorized Tags: Andy Barker, associations, behavioural economics, best practices, biasing responses, BrainJuicer Labs, brands, business leadership, change, cognitive states, consumer behavior, consumers, creativity. culture, decision-making, emerging, emerging techniques, Engage Research, game-like experience, games and play, GMI, hybrid approaches, innovation, Innovation in Market Research, insights, Jon Puleston, leadership, market research, market researchers, Martyn Richards, mental context, MRS Research conference, neutral environments, Orlando Wood, Qualitative Research, quantitative research, real-life decision-making, Respondent Engagement, simulate context, simulate in research, social influence, strategic value, strategy, System 1 decision-making, transformation, trends, understand and predict behaviour, user experience

Counteracting the Dirty Little Secrets of Online Panels

Posted by Ron SellersTuesday, February 14, 2012, 5:57 am No Comments

There are some really, really bad panels out there. The question is, how can we as researchers navigate these treacherous waters? In short, what can we do to avoid these bad panels and practices? Continue reading »

This was posted under category: Association News, Best Practices, Business Leadership, Business Practices, Consumer Experience, Contributors, Economic Trends, General Information, Industry Trends, Market Research Techniques, Online Research, Reports and Whitepapers, social sample, State of the Industry, Uncategorized Tags: best practices, business leadership, CASRO Code of Standards, change, communities, consumer behavior, consumers, critical business decisions, Dirty Little Secrets of Online Panels, e-Rewards. Toluna. Clear Voice. Surveyhead. Opinion Outpost. MySurvey, emerging techniques, Grand Mean Project, Grey Matter Research, how reliable is your data, industry news, insights, leadership, location-based sm, market research, Mktg. Inc., mystery shopper, panel member, panel quality, panels, quantitative research, Respondent Engagement, Ron Sellers, Social Media, technology, transformation, trends, user experience

More Dirty Little Secrets of Online Panel Research

Posted by Ron SellersMonday, January 30, 2012, 9:20 am 9 Comments

In 2009, Grey Matter Research ran a little internal test on a few panels we had used or were considering. The result was the report Dirty Little Secrets of Online Panels, which burned up Twitter feeds and LinkedIn comments, and was requested by researchers from as far away as Finland, Japan, and South Africa. Well, we’re at it again. Continue reading »

This was posted under category: Best Practices, Blogs, Business Leadership, Business Practices, Consumer Experience, Contributors, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Online Research, Respondent Engagement, social sample, State of the Industry Tags: best practices, business leadership, change, communities, consumer behavior, consumers, critical business decisions, Dirty Little Secrets of Online Panels, e-Rewards. Toluna. Clear Voice. Surveyhead. Opinion Outpost. MySurvey, emerging techniques, Grey Matter Research, how reliable is your data, industry news, insights, leadership, location-based sm, market research, mystery shopper, panel member, panel quality, panels, quantitative research, Respondent Engagement, Ron Sellers, Social Media, technology, transformation, trends, user experience

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