Posts Tagged ‘quantitative’

Market Research & Technological Innovation: Reflecting on the Journey

Posted by Zoë DowlingMonday, October 31, 2016, 6:00 am 1 Comment
Technological developments within market research has transformed the industry over the past couple of decades. The question is, are we there yet?
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Consumers, Data, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Mobile, Mobile Research, Online Research, Quality, Recruitment, Research Companies, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Market Research Careers and Education

Posted by Monica ZinchiakTuesday, October 25, 2016, 6:00 am No Comments
In an ever changing workforce environment – how have associations changed their offerings for a younger generation of researchers?
This was posted under category: Association News, Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Technology, Consumers, Data, Economic Trends, Effective Marketing, Emerging Techniques, Fresh Voices, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Teaching Machines to Feel

Posted by Parry BediFriday, May 27, 2016, 7:00 am 3 Comments
The next generation of AI will actually transcend information processing, which is quantitative nature, and step firmly into the qualitative realm.
This was posted under category: Best Market Research Companies, Best Practices, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Economic Trends, Effective Marketing, Emerging Techniques, Events, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Look Who’s Talking, Prequel: What Research Participants Say About Research

Posted by Kerry HechtThursday, May 19, 2016, 7:00 am 1 Comment
Time and time again, we’ve all heard talk in our industry around the quality of respondent databases and panel members. However, we are neither implementing sufficient solutions nor giving the panel members a voice regarding what we ask them to do.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Blogs, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Economic Trends, Effective Marketing, Emerging Techniques, Events, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Research, Quality, Recruitment, Research Companies, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, State of the Industry, Strategy, Technology, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Is Qualitative Dead? Here’s a Story…

Posted by Lana NovikovaWednesday, May 18, 2016, 13:30 pm 3 Comments
Qual and quant are like yin and yang. They enrich and complete each other. Deep ethnography, text analytics, implicit testing, facial coding and survey research should get together and start sharing and testing ideas.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Big Data, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Data Visualization, Emerging Techniques, Events, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing Research Companies, Mobile Research, Neuromarketing, Online Qualitative Research, Online Research, Research Companies, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Big Data and Marketing Research

Posted by Michael LiebermanWednesday, April 6, 2016, 7:36 am 5 Comments
Together, “Big Data” and marketing research represent a formidable toolkit in the hands of those who know how and when to exploit both to their full potential.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Big Data, Branding, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Data, Data Visualization, Effective Marketing, Emerging Techniques, Fresh Voices, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, LinkedIn Discussions, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing Research Companies, Mobile, Online Qualitative Research, Online Research, Quality, Research Companies, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

61 More Predictions for 2016 by Research Industry Thought Leaders

Posted by Leonard MurphyMonday, January 4, 2016, 6:09 am 4 Comments
Last week we posted Part 1 of our annual predictions by industry thought leaders. Today we bring you Part 2, with another 61 predictions to think about as you plan for the year ahead.
This was posted under category: Consumer Behavior, Consumers, Emerging Techniques, Ethnography, General Information, Hybrid Approaches, Industry News, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the Mobile World, Mobile, Research Industry Trends Report, Strategy, Technology, Text Analytics, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

55 Predictions for 2016 by Research Industry Thought Leaders

Posted by Leonard MurphyWednesday, December 30, 2015, 10:01 am 12 Comments
I reached out to the thought leaders I that I respect immensely and asked them to share their thoughts on what we'll likely see as "big things" that impact the insights industry in 2016.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, Gamification, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,