GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
Lenny Murphy compiles his own list of the top 150 market research companies in the world, explains why it's both right and wrong at the same time, and why that needs to change for the industry to thrive.
The estimable Larry Gold and Jack Honomichl of Inside Research just published the 2012 Honomichl Top 50 Report (the 39th edition!), which is the perennial benchmark that the research industry uses to measure financial success. What does it tell us about the possible future of the industry?