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Posts Tagged ‘Rajan Sambandam’

Lessons from Thinking, Fast & Slow – System 1 and System 2

Posted by TRC Market ResearchThursday, March 15, 2012, 7:38 am 5 Comments
Much of conventional market research assumes that decision-making is done only by System 2 (rational) and that too with little input from System 1 (emotional). Kahneman shows that that is not the case (as demonstrated by a variety of experiments in behavioral economics) and researchers would be well advised to take note and think about how to account for the influence of System 1 in consumer decision-making.
This was posted under category: Behavioral Economics, Blogs, Consumer Anthropology, Consumer Behavior, Consumers, Contributors, Emerging Techniques, Ethnography, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, State of the Industry, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , ,

How to Make (Quantitative) Research Actionable

Posted by TRC Market ResearchTuesday, January 3, 2012, 12:50 pm No Comments
Given fundamental human behavioral tendencies, simply conducting a good quantitative study will not ensure that it is acted upon. To get the intended audience to learn the results well enough to change their behavior, the results have to be presented in a memorable manner.
This was posted under category: Best Practices, Blogs, Business Leadership, Business Practices, Consumer Behavior, Contributors, Effective Marketing, Hybrid Approaches, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , , , , , , , , , ,

Thoughts on TMRE 2011

Posted by TRC Market ResearchThursday, November 10, 2011, 23:29 pm 1 Comment
I recently came back from the 2011 The Market Research Event(TMRE) conference in Orlando, the biggest marketing research conference of the year. There was plenty to like, not the least of which was the scale of the event. Rarely, if ever, do we get to see an exclusively market research event that is so big. Kudos to IIR for putting it together.
This was posted under category: Business Leadership, Contributors, Effective Marketing, Events, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research Techniques, State of the Industry, Trends Tags: , , , , , , , , , ,