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Posts Tagged ‘ReactionPlus’

Lead Up To The IIR TDMR: Interview with Vivek Bhaskaran of Survey Analytics

Posted by Leonard MurphyWednesday, April 6, 2011, 21:56 pm 4 Comments
3 weeks to go until the IIR Technology Driven Market Research event in Chicago, and we're down to the last few interviews with presenters! Today I bring you my conversation with Vivek Bhaskaran, CEO of Survey Analytics, and it's a doozy! Always outspoken, irreverent, and most of all smart, Vivek revels in challenging the status quo. This strategy has put them dead-center in the "DIY" debate, and getting his take on that issue is one of the highlights of the interview. I think you'll find this interview lively, engaging, and very relevant to what's happening within the market research industry today.
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Lead Up To The IIR TDMR: Interview With Matt Kleinschmit of Vision Critical

Posted by Leonard MurphyMonday, April 4, 2011, 9:14 am 2 Comments
With a month to go until the Technology Driven Market Research event in Chicago,we're in the final stretch of my series of interviews with presenters at the event. Today we have an interview with Matt Kleinschmit, Senior Vice President at Vision Critical. I've been a fan of Vision Critical since 2005. They are a company that is doing an awful lot right in terms of innovation, strategic positioning, and I continue to be impressed by the exceptional quality of their team, the vision of their senior leadership, and their continual focus on innovation. They are aggressively positioning themselves to be a major player in the future market research ecosystem, and frankly I think many firms will have a hard time winning against them; their value proposition is simply far more in alignment with what clients are asking for from us.
This was posted under category: Business Leadership, Consumer Behavior, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Human Capital, Hybrid Approaches, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research Techniques, Mobile Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , ,