The presentation from ESOMAR Congress that has stayed with me featured none of the hot topics in market research. There was no demonstration of advanced technology, no facial tracking, no mobile, no communities, not even a mention of big data or behavioral economics. Here is why it won out against so many great sessions. Continue reading »

Now that a few days have passed and I’ve had an opportunity to decompress and think about the MRMW conference in it’s entirety, I thought I’d share what the main takeaways were for me. Here are my Top 10. Continue reading »