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Posts Tagged ‘recall’

Putting Memory Under the Microscope

Posted by David PaullTuesday, June 7, 2016, 7:00 am 2 Comments
What can be done to overcome the challenges around recall- and memory-bias in market research?
This was posted under category: Best Market Research Companies, Best Practices, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Economic Trends, Emerging Techniques, Events, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing Research Companies, Research Companies, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Paradigm Shift: From recall to occurrence

Posted by Tim RotoloFriday, June 19, 2015, 10:24 am 4 Comments
Tim Rotolo discusses the challenges of recall-based feedback.
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7 Tricks For Cracking Trackers

Posted by Katia PalliniTuesday, December 16, 2014, 10:50 am 1 Comment
Start cracking your tracker and make its data more impactful for marketers and end users. Combining the focus on relevant brand performance dimensions with the additional context deep dives will allow you to finally bring your tracker data to life again.
This was posted under category: Analytics, Best Practices, Brands, Business Leadership, Business Practices, Co-creation, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Economic Trends, Effective Marketing, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research Techniques, Mobile, Mobile Research, Online Qualitative Research, Online Research, Respondent Engagement, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Mobile Market Research – Improved Touchpoint Analysis

Posted by Edward AppletonMonday, March 24, 2014, 13:07 pm 5 Comments
A Look at Mobile Market Research & Touchpoint Analysis - Conversation with Fiona Blades, CEO of MESH.
This was posted under category: Analytics, Best Practices, Branding, Business Leadership, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Effective Marketing, Emerging Techniques, General Information, Industry Trends, Innovation in Market Research, Insights, Market Research, Market Research in the Mobile World, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Timing Is Everything: Specific Time Frames in Question Design

Posted by Ron SellersMonday, May 21, 2012, 6:33 am No Comments
Nuance is critical in questionnaire design. One nuance missed by many is the appropriate use of time frames when asking people about their activities.
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