GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
In an age where consumers are constantly distracted by multiple bids for their time, panel recruitment is more competitive than ever. Ensuring the right approach to panel recruitment is imperative if representative sample supply is to be sustained
Time and time again, we’ve all heard talk in our industry around the quality of respondent databases and panel members. However, we are neither implementing sufficient solutions nor giving the panel members a voice regarding what we ask them to do.