Posts Tagged ‘Relevant Insights’
Jeffrey Henning’s #MRX Top 10: Creatives vs. Researchers, Behavior vs. Reason, and Data vs. DecisionsMonday, September 3, 2012, 11:47 am No Comments
Of the 1,598 unique links shared by the Twitter #MRX community in the past two weeks, here are the top ten most influential. Continue reading
Of the 1,427 unique links shared on the #MRX community in the past two week, here are the Top 10 stories that were most retweeted: Continue reading
The strategic consolidation trend in market research continues, with two interesting announcements today. The first was the news that online survey software giant Confirmit was acquiring mobile research pioneer Techneos. The second was that Kantar had acquired the long on the auction block GMI and was rolling them into their Lightspeed panel offering.
Both make sense for a variety of reasons, and both are very telling about how Confirmit and Kantar read the future of the industry. I also will be so bold as to make a prediction for the next steps Confirmit and Kantar will make to build off of these acquisitions within the next six months. Let’s look at each one. Continue reading
There’s now ample opportunity to stay on top of what the market research community is saying in the Twitter-sphere. In addition to our weekly coverage on the top #MRX tweets of the week on the Innovation Evolved blog, we’ll be doing a top-ten recap every two weeks right here on GreenBook. Of the 1,712 unique links shared on the Twitter #MRX community the past two weeks, the top 10 most-retweeted are collected here. Continue reading