It’s surprising how often I encounter market research vendors asking about the selection process for research partners. It’s like a mystery to them that’s yet to be cracked – what do clients want? It’s a bit surprising, considering we (clients and vendors) really all look for the same things in those we partner with – credibility, reliability, thinkability…

So here it is, black and white, as simply as I can explain it for the vendors out there still scratching their heads about what clients want. Continue reading »