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Posts Tagged ‘representativity’

#IIeX Focus Series – Technology & Market Research (2 of 5): Social Media

Posted by Phil RanceWednesday, February 19, 2014, 7:59 am 3 Comments
Ahead of the IIEX Europe conference in Amsterdam,Phil Rance examines where market research is in technology adoption. Today: social media.
This was posted under category: Analytics, Best Practices, Big Data, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Market Research, Market Research Techniques, Marketing, Online Qualitative Research, Online Research, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

ESOMAR Congress Was A Pivotal Event For MR

Posted by Leonard MurphyTuesday, September 18, 2012, 7:23 am 24 Comments
There were a few things that surprised me at ESOMAR Congress and that I think, when taken together, will be looked back on as pivotal moments in the future course of the market research industry.
This was posted under category: Association News, Associations, Behavioral Economics, Big Data, Branding, Brands, Business Leadership, Consumer Anthropology, Consumer Behavior, Consumer Experience, Economic Trends, Emerging Techniques, Events, Gamification, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,