Posts Tagged ‘research community’

Communities Are Simply Conversations

Posted by Stephen ThompsonTuesday, May 10, 2016, 15:00 pm 3 Comments
Brands are now using online communities in a myriad of different ways to engage their consumers, but there’s still a lot of misunderstanding about how simple a research community can be.
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Survey Respondents Are People – Let’s Start Treating Them That Way

Posted by Ben LeetWednesday, April 25, 2012, 6:30 am 5 Comments
People have a life outside of sitting on their computers / iPads / iPhones and taking online surveys. I really feel that the industry is losing sight of this, maybe because there is no telephone or face-to-face contact with the respondent. Maybe because we as an online panel industry refer to our people as “assets”, “sources”, “panelists”, “traffic”, but whatever the reason I’m calling on us as an industry to re-focus.
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