Posts Tagged ‘Research Companies’

The Role of Measurement, Insights, and Loyalty in Customer Experience

Posted by Seth GrimesThursday, May 25, 2017, 6:00 am No Comments
Seth Grimes interviews Ipsos Loyalty SVP Trish Dorsey about her work, CX trends, and futures.
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data, Digital Consumerism, Digital Marketing, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Easily Add Images to a Correspondence Analysis Plot in R

Posted by Tim BockFriday, May 19, 2017, 10:11 am No Comments
You can take your correspondence analysis plots to the next level by including images.
This was posted under category: Best Market Research Companies, Best Practices, Branding, Business, Business Leadership, Business Practices, Data, Data Visualization, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Research, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

I’m Done Talking to Consumers

Posted by Jim ChastainWednesday, May 17, 2017, 11:00 am 1 Comment
The marketing world would be better off if we all focused more on humans than consumers.
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

CEO Series: How Lucid CEO Patrick Comer Plans To Transform Insights

Posted by Leonard MurphyTuesday, May 16, 2017, 21:17 pm No Comments
Lucid just closed a $60M Series B, one of the largest funding rounds in recent years for an Insights company. In this interview we discuss how they got there and where they are going next, along with a general view of the role of automation and analytics in the future of insights.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Big Data, Blogs, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Technology, Consumers, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Research, Quality, Research Companies, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, State of the Industry, Technology, The Global View, Top Market Research Companies, Top Marketing Research Companies, Top Research Companies, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Ranking Plots: Illustrating Data with Different Magnitudes

Posted by Tim BockMonday, May 15, 2017, 13:24 pm No Comments
A Ranking Plot, also known as a Rank Flow Plot, is particularly useful for comparing data that differs in magnitude.
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Data, Data Visualization, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

How Isobar Marketing Intelligence Is Redefining The Digital Agency/Insights Consultancy Model

Posted by Leonard MurphyFriday, May 12, 2017, 6:39 am No Comments
Isobar is one of the largest digital design agencies in the world and a part of the Dentsu Aegis network. In this interview we explore what an integrated digital agency and advanced research organization looks like, what they are doing, and a view to the future of how they drive greater client value, impact, and innovation.
This was posted under category: Analytics, Behavioral Economics, Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Consumer Behavior, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing Research Companies, Neuromarketing, Online Research, Research Companies, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Connecting with the Internet of Things

Posted by Kevin GrayTuesday, May 9, 2017, 6:00 am No Comments
If you’re like me, you've heard a lot about the Internet of Things (IoT) but are confused about what it really is.
This was posted under category: Best Market Research Companies, Best Practices, Big Data, Business, Business Leadership, Business Practices, Data, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

What is the Scientific Method, and How Does it Relate to Insights and Market Research?

Posted by Ray PoynterWednesday, May 3, 2017, 6:00 am 1 Comment
Ray Poynter explores how the scientific method can be applied to the process of finding insights in commercial organizations.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Brands, Business, Business Leadership, Business Practices, Data, Data Visualization, Economic Trends, Effective Marketing, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

5 Ways to Visualize Relative Importance Scores from Key Driver Analysis

Posted by Tim BockTuesday, May 2, 2017, 6:00 am No Comments
Tim Bock shares 5 ways of presenting the results of key driver analysis.
This was posted under category: Best Market Research Companies, Best Practices, Business, Business Leadership, Business Practices, Data, Data Visualization, Insights, Market Research, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Using Text Analytics to Tidy a Word Cloud

Posted by Tim BockFriday, April 21, 2017, 6:00 am No Comments
The trick to a great word cloud is to first tidy up the raw text using automated text analytics.
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Data, Data Visualization, Digital Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Insights, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Research, Research Companies, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,