Posts Tagged ‘research games’

AMSRS 2014: Context Is King Down Under

Posted by Tom EwingThursday, September 11, 2014, 6:35 am 1 Comment
The AMSRS 2014 event was a roaring success – a shot of optimism and energy for the industry, as shown by the very busy Twitter feed that managed to hit the Top 3 trending Twitter topics in Australia on both days.
This was posted under category: Analytics, Association News, Associations, Behavioral Economics, Best Practices, Big Data, Business Leadership, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, Gamification, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Have An Insights-Focused Startup? Want to Win $20k & Accelerate Your Biz? Enter the Insight Innovation Competition!

Posted by Leonard MurphyMonday, April 28, 2014, 9:52 am 1 Comment
It's time for Wave 7 of the Insight Innovation Competition, this time in conjunction with the Insight Innovation Exchange North America event in Atlanta, Georgia June 16-18.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Brands, Brazil, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, Fresh Voices, Gamification, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, LATAM, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Wave 4 Of The Insight Innovation Competition Is Live!

Posted by Leonard MurphyFriday, November 22, 2013, 7:29 am 1 Comment
Have an idea that helps brands better understand consumers? Want to support the creation of the solutions of the future? This is your chance to make a difference.
This was posted under category: Brands, Consumer Behavior, Consumers, Emerging Techniques, General Information, Industry News, innovation, Innovation in Market Research, Insight Innovation Exchange, Leadership, Market Research, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Submissions And Voting Now Open for Insight Innovation Competition

Posted by Leonard MurphyThursday, January 10, 2013, 9:05 am 1 Comment
The Insight Innovation Competition is an initiative to identify innovators whether they think of their solution as market research related or not, while supporting these firms through funding and mentoring from experienced professionals that can help them succeed.
This was posted under category: Associations, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Contributors, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, Fresh Voices, Gamification, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, LATAM, Leadership, LinkedIn Discussions, Market Research, Market Research in the News, Market Research Techniques, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Driving Innovation In The Insight Function: Introducing Insight Innovation Exchange

Posted by Leonard MurphyMonday, December 10, 2012, 7:05 am No Comments
GreenBook announces new platform to drive and support global innovation through global knowledge sharing and collaboration and promises to help “Chart the Future of Market Research™”
This was posted under category: Analytics, Association News, Associations, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Contributors, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, Fresh Voices, Gamification, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, LATAM, Leadership, LinkedIn Discussions, Market Research, Market Research in the News, Market Research Techniques, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Power of Play

Posted by Andrew JeavonsWednesday, August 31, 2011, 7:52 am 5 Comments
There is a lot of talk about “gamification” at the moment in Market Research circles. As well as the proponents there are quite a few detractors. They seem to see research as a “serious” subject not to be trivialized or polluted by “gamificiation”. The problem is that they fail to understand the power of games. They also fail to understand how fundamental games are to human thought. Far from being trivial, games are a fundamental necessity for us in our cognitive development.
This was posted under category: Best Practices, Business Leadership, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Contributors, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Online Research, Respondent Engagement, Social Media, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , ,

Gamification: Finally In Demo Mode?

Posted by Leonard MurphyWednesday, May 18, 2011, 11:40 am No Comments
Our content partners at ResearchAccess are doing a series of posts on the topic and I think they are leading up to something very interesting. Frequent contributor Romi Mahajan kicked things off with a post on why he thinks Gameization is Game-Changing:
This was posted under category: Best Practices, Blogs, Business Leadership, Consumer Anthropology, Consumer Experience, Digital Marketing, Economic Trends, General Information, Industry Trends, Market Research Techniques, Respondent Engagement, Social Media Tags: , , , , , , ,

The Game Mechanics of Social Media

Posted by Jon PulestonFriday, May 6, 2011, 17:16 pm 5 Comments
I have been studying game theory deeply over the last few weeks in my quest to work out how to effectively gamify surveys and I have started to see game play mechanics embedded into all sort of activities. Just for a bit of fun, well as an invented game in-fact if you look at it this way, I tried to identify and compare the game play mechanics embedded into Twitter, Facebook and LinkedIn to work out which was the best game.
This was posted under category: Best Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Contributors, Digital Marketing, Economic Trends, Emerging Techniques, Ethnography, General Information, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research Techniques, Respondent Engagement, Social Media, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , ,

The Future of Research Through Gaming

Posted by Research World ConnectThursday, April 21, 2011, 10:06 am 8 Comments
The concept of “Research Through Gaming” as I like to call it (or RTG), has been popular amongst the market research glitterati in the past few months. If you type #NewMR or #Gamification in twitter you can see some of the things people have been saying about it. As with all new concepts there are skeptics, but mostly the comments are inquisitive and even excitable.
This was posted under category: Business Leadership, Co-creation, Consumer Behavior, Consumer Experience, Contributors, Emerging Techniques, General Information, Industry Trends, Innovation in Market Research, Leadership, Market Research Techniques, Mobile Research, Online Research, Respondent Engagement, Social Media, Strategy, Transformation Tags: , , , , , , , , , , , , , ,