Of the 1,681 unique shared URLs in the past two weeks, here are 10 of the most retweeted. Continue reading »

Today a clearer vision of the Brave New World of marketing insights emerged through the announcement of the strategic partnership between Research Now and Vision Critical. Continue reading »

I thought it would be interesting to chat with Seth about the state of the industry, what’s coming in the future, how insights organizations are leveraging these technologies for business impact and of course, about his upcoming event. Continue reading »

Rapid changes in the social media analytics marketplace are impacting the current state of the industry and suggest probable future paths for development as we see maturation of other convergent technologies that are poised to create further disruption into the traditional business insights and marketing wheelhouses. Continue reading »

We’re in a period of massive changes and, to survive, companies, their marketers and advertisers, and the researchers who support them, must also change. Continue reading »

Tom Ewing with his run down of the themes so far in re:Think 2013: the rise of Data Synthesis Continue reading »

Next week marks the beginning of a pretty intense period of travel and events for me, but I can’t think of a better way to kick it off than with the annual ARF Re:think conference, arguably the largest and most prestigious industry conference around. Continue reading »

These are the Top 50 firms submitted by GRIT respondents as the most innovative in the industry. The goal of this avenue of inquiry is to glean insight on the drivers of perception around what makes a firm innovative in order to understand how MR firms are capitalizing on the idea of “innovation” to grow their businesses. We believe that this list, developed by our peers within the industry, is a true measure of how successfully these companies are leveraging this brand attribute. Continue reading »

Announcing the results of the first BRITE-NYAMA Marketing Measurement in Transition Study. The study surveyed senior marketing executives from large corporations in order to gain a better understanding of changing practices in the following areas: data collection and usage, marketing measurement and ROI, and the integration of digital and traditional marketing. Continue reading »

Rather than grow larger and larger panels with dozens of profiling questions repeated over and over, perhaps we should find new ways of identifying qualified participants. With some very basic filtering and analysis of my customer database, for example, I can reach response rates in excess of 30%. By targeting followers of relevant brands on Twitter, I can do the same in those cases where I need to reach outside my CRM system. Continue reading »