Out the 1843 unique shared links on the Twitter #MRX community the past two weeks, are 10 of the most influential. Continue reading »

Of the 1,598 unique links shared by the Twitter #MRX community in the past two weeks, here are the top ten most influential. Continue reading »

In case you missed it, here is the GRIT Report summary Infographic. Continue reading »

The GreenBook Research Industry Trends Report for Spring 2012 is now available! This iteration of the ongoing GRIT initiative shares findings from the data collection phase conducted in December of 2011. Download your copy of the full report here: Continue reading »

In its 10th year, GRIT is the leading and most comprehensive survey of our industry. As a sign of just how important this study has become, the Advertising Research Foundation, Qualitative Research Consultants Association, NewMR, The Research Club, and MRGA have joined GreenBook as co-sponsors. Continue reading »

Of the more than 1,000 unique links shared on the Twitter #MRX community last week, here are the Top Ten most retweeted: Continue reading »

There have been many insights shared and received, ideas and concepts that will trace in and out of our thoughts as we move on to our next projects. What is lingering for me, my one big thing, is the premise of being flexible and doing more with less. Continue reading »

Of the 1301 unique links shared on #MRX in the past two weeks, here are the 10 most retweeted. Continue reading »

Our 16 year old has a learner’s permit. Next year, he’ll be driving. A little scary, but he will be prepared. He studied a manual, took a written test, and will take driving lessons before he hits the road.

If only we had the same system for surveys. If people were required to be licensed to launch a survey, it sure would prevent nasty “accidents” and lots of near misses. Continue reading »

Way back when (all the way back to about two months ago), we did a series of posts looking back at the past year in market research, and more importantly, looking ahead to what’s likely to change. Our favorite post among the series highlighted a project by Kathryn Korostoff of Research Rockstar, wherein she applied one of the past year’s market research trends – crowdsourcing – to the task of identifying predictions for market research in the year ahead (a very “meta” project, indeed). Continue reading »