Posts Tagged ‘Research | Tagged academy awards’

MR Gets Dissed at the 84th Academy Awards!

Posted by Kevin LonnieFriday, March 2, 2012, 11:58 am 17 Comments
All in all, the 84th Academy Awards were largely forgettable. In the midst of this blandness, they set up a skit based on the idea of a 1939 Focus Group for “The Wizard of Oz.”. As I watched the piece, which had some funny moments, I was thinking to myself “What was the writer/director’s intent?” And basically, it was to slam the idea of common folk aiding the creative process. Personally, I felt that MR had been dissed.
This was posted under category: Best Practices, Branding, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Contributors, Effective Marketing, Ethnography, Industry News, Industry Trends, Leadership, Market Research in the News, Market Research Techniques, Online Qualitative Research, Respondent Engagement, Social Media, State of the Industry, Strategy Tags: , , , , , , , , , , ,