Today, the Internet has turned everything on its ear. It continues to do so. The list of industries forever changed is lengthy; by and large, these changes have benefited citizens at the expense of power brokers. As an information industry, market research experiences larger effects from changes in information technology. Can research avoid the fate of many other industries that could not adapt to a rapidly changing information technology revolution? Continue reading »

It’s that time again folks! Analysis and preparation for publishing the latest iteration of the GRIT report is just about complete. As usual, I am so excited about the great findings in the study that I just can’t wait to share them with all of my colleagues in the industry, so here is another sneak peek at what we found out. Continue reading »