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Posts Tagged ‘research vendor’

Finding the Right Balance in RFPs

Posted by Ron SellersFriday, January 2, 2015, 7:24 am 2 Comments
RFPs that provide no flexibility for the research vendor to offer some good ideas are often unwise.  RFPs that leave everything up to the vendor are also highly problematic.  The challenge for research clients is in finding the right balance between providing too much guidance and too little.  The quality of your insights project will depend on finding this balance.
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From the Client Side: An Interview With Marc Philippe Witham

Posted by Ron SellersTuesday, September 24, 2013, 8:09 am 6 Comments
To hear more from the perspective of the corporate researcher, this new occasional Greenbookblog.org feature will spend some time with a researcher From the Client Side. This particular interview continues the conversation about vendor marketing – what vendors do in their sales and promotion efforts that attracts and repels client-side researchers.
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From The Client Side

Posted by Ron SellersMonday, July 1, 2013, 7:36 am 4 Comments
Much of what is posted on this site comes from research vendors, rather than from the client side. To hear more from the perspective of the corporate researcher, this new occasional Greenbookblog.org feature will spend some time with a researcher From the Client Side.
This was posted under category: Analytics, Best Practices, Blogs, Branding, Brands, Business Leadership, Business Practices, Consumers, Contributors, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research, Marketing, State of the Industry, Strategy, Trends Tags: , , , , , , , , , ,

Brand Happens – With or Without You

Posted by Ron SellersSunday, December 18, 2011, 20:59 pm 3 Comments
Whether you’re a research vendor or a corporate researcher, your brand is being communicated to clients constantly. It’s your choice whether you exercise control over that or not.
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