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Posts Tagged ‘ResearchAccess’

My Life On The “V List”: How Social Media Reach & Influence Translate Into Offline Opportunity

Posted by Leonard MurphySunday, February 12, 2012, 15:24 pm 8 Comments
Since I finally accepted the truth that I have become a brand, I've become increasingly aware of the parallels between my own journey and how companies can use a similar model to build their own brands and compete effectively against far larger organizations. Here's how it works.
This was posted under category: Association News, Associations, Best Practices, Branding, Brands, Business Leadership, Business Practices, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, GRIT, Industry News, Industry Trends, Insights, Leadership, Market Research, Market Research in the Mobile World, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Interview With Romi Mahajan, CMO of Metavana

Posted by Leonard MurphyThursday, November 17, 2011, 11:28 am No Comments
I heard through a mutual friend that Romi Mahajan was doing something I'd find interesting, and sure enough he is. I reached out to him and asked if he'd consider an interview about his new adventure and he graciously agreed. I think you'll find this entertaining and provocative not just because of the nature of the new venture and their novel approach to a hot topic issue, but also because Romi is such a fun guy to talk to.
This was posted under category: Business Leadership, Consumers, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Human Capital, Industry News, innovation, Innovation in Market Research, Leadership, Market Research, Market Research Techniques, Social Media, Strategy, Technology, Text Analytics, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

Gamification: Finally In Demo Mode?

Posted by Leonard MurphyWednesday, May 18, 2011, 11:40 am No Comments
Our content partners at ResearchAccess are doing a series of posts on the topic and I think they are leading up to something very interesting. Frequent contributor Romi Mahajan kicked things off with a post on why he thinks Gameization is Game-Changing:
This was posted under category: Best Practices, Blogs, Business Leadership, Consumer Anthropology, Consumer Experience, Digital Marketing, Economic Trends, General Information, Industry Trends, Market Research Techniques, Respondent Engagement, Social Media Tags: , , , , , , ,