I don’t know about you, but I’d rather do meaningful research that will be put to good use than something no one will ever use. Market research is waking up to the potential that new technology and, especially, new thinking can offer. Continue reading »

TRC Research is hosting their annual Frontiers of Research conference May 8th, in NYC. The conference will cover the full spectrum of buzz-worthy topics with speakers from four Ivy League schools, and presentations that range from poker to motion picture box office, this should be an informative and enjoyable day. Continue reading »