1. Greenbook 2
  2. Greenbook-Mobile-6.29.16-

Posts Tagged ‘Richard Owen’

The CEO Series: Richard Owen of Satmetrix

Posted by Dana StanleyWednesday, April 11, 2012, 8:37 am 3 Comments
Regardless of your opinion on NPS there is no denying that it is a widely used metric and Satmetrix is certainly one of the leaders in that field. At this conference they announced their partnership with Metavana on developing a "social NPS" score using the Metavana social media analytics platform and that is a pretty darn interesting development.
This was posted under category: Best Practices, Blogs, Brands, Business Leadership, Business Practices, Consumer Behavior, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, LinkedIn Discussions, Market Research, Market Research Techniques, Social Media, State of the Industry, Strategy, Trends Tags: , , , , , , , , , ,