Posts Tagged ‘Richard Thorogood’

ARF re:Think 2011: The Great Neuromarketing Debate

Posted by Leonard MurphyMonday, March 28, 2011, 17:32 pm 7 Comments
Without a doubt one of the most buzzed about topics at the ARF re:Think 2011 (and probably in market research in general) was Neuromarketing. All of the major vendors were there: Emsense, Innerscope, NeuroFocus, & Sands Research (a special shout out to Emsense for having a great exhibit space!) and several sessions were devoted to the topic, including the much anticipated "Neurostandards" presentation - Improving Neuromarketing Measurement: Ground-Breaking Results. In case you have not been following this effort, here is the crux of the matter.
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