Posts Tagged ‘river sampling’

Monitoring Marissa: How Market Research And Yahoo! Face The Same Uncertain Future And What To Do About It

Posted by JD DeitchMonday, February 16, 2015, 8:26 am 4 Comments
Yahoo’s continued existence probably depends on the success of Marissa Mayer to make the internet giant relevant and engaging to consumers. I think it’s no exaggeration to suggest that ours may very well depend on these same factors.
This was posted under category: Best Practices, Business Leadership, Business Practices, Consumer Experience, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research in the Mobile World, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Fortune Favours The Brave: Our Adventures At IIeX Philadelphia

Posted by Leonard MurphyThursday, June 27, 2013, 10:31 am 4 Comments
For me, IIeX is a place to be brave – to embrace innovative technologies but more importantly to champion transformative ways of thinking. And hopefully, for our industry, acting.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Brands, Business Leadership, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, Gamification, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Smarter Data: Challenges And Opportunities

Posted by Eric MeerkamperWednesday, March 6, 2013, 8:36 am 1 Comment
The death of the newspaper is eerily similar to the impending fundamental changes to the legacy of the Marketing Research Industry (MRI). Customers will only pay for information that serves up real value.
This was posted under category: Analytics, Best Practices, Big Data, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Marketing, Mobile, Online Research, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Does (Panel) Size Matter?

Posted by Leonard MurphyTuesday, December 6, 2011, 15:24 pm 4 Comments
Most sample companies market themselves according to panel size, quality of respondent data, variety of the traffic sources and customer service excellence. We announce the size of our panels to show scale, and to impress clients. It’s how the industry has defined success over the past decade; however I want to offer up another metric for your consideration: traffic.
This was posted under category: Best Practices, Business Leadership, Business Practices, Consumer Behavior, Consumers, Contributors, Economic Trends, Emerging Techniques, General Information, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research Techniques, Mobile, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , ,