1. RN-GBook-480-60-B2B-Banner-5-16
  2. Greenbook 2
  3. Greenbook-Mobile-6.29.16-
  4. mfour_new_1

Posts Tagged ‘Robert G. Cooper’

Choking the Innovation Funnel

Posted by Tamara BarberThursday, June 9, 2011, 18:16 pm No Comments
Whether your funnel is choking up the innovation process, or you want to choke the funnel with your bare hands out of innovation frustration, ask yourself: is it the funnel itself that’s flawed, or the process that people layer over it? To me, the funnel still seems like a good starting point, but it requires the right process and culture to make it a reality.
This was posted under category: Best Practices, Blogs, Brands, Business Leadership, Contributors, General Information, innovation, Innovation in Market Research, Insights, Leadership, LinkedIn Discussions, Strategy, Transformation Tags: , , , , , , , , , , , ,