GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
Twitter is massive - there are about 350,000 tweets sent per minute, from tens of thousands of people around the world. Using a corpus of tweets from the NewMR social media study, Andrew Jeavons analyzes the underlying characteristics of Twitter.
Researchers probably won't losing our jobs to robots anytime soon but research robot innovation could change the way marketers work and quickly remedy incorrect assumptions of what they think is effective.