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Posts Tagged ‘ROI of social media’

Six 2013 New Year’s Resolutions For Marketing And Insights

Posted by Joel RubinsonTuesday, December 18, 2012, 12:46 pm No Comments
This is the year to take action rather than talking about it. Here is my suggested list of practical and high priority initiatives.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Contributors, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research Techniques, Mobile, Mobile Research, Online Research, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Dilemma of Social Media Measurement

Posted by Michael WolfeThursday, July 14, 2011, 6:35 am 7 Comments
Everyone with any sense of what is going on in the field of marketing right now knows that there is almost a mad frenzy about social media, the likes of which we have seldom seen. In fact, this frenzy has become so strong that it has spawned almost a gazillion self-proclaimed experts and gurus. It almost feels like the American Wild West, with the itinerant snake-oil salesman coming to town to sell us a bottle of his miracle cures.
This was posted under category: Best Practices, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Contributors, Digital Marketing, Economic Trends, Effective Marketing, General Information, Innovation in Market Research, Insights, Leadership, Social Media, State of the Industry, Strategy, Transformation Tags: , , , , , , , , , , , , , , , , , ,